Showing titles in Marketing

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

From the author of Fanatical Prospecting and the company that re-invented sales training, the Sales Gravy Podcast helps you win bigger, sell better, elevate your game, and make more money fast.

Do you have problems promoting your products and events? Choosing the right company? Mastering your mindset for growth? Or leading your team effectively? If you do, within this book some of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years’ worth of experience.

Do you want to be successful in network and multi-level marketing, enabling you to work smarter and not harder? If so then keep reading.... Are you feeling overwhelmed on where to start with network marketing? Are you unsure on how MLM can grow for you? Are you concerned about rejection and how to deal with it? The solution is Network and Multi-Level Marketing Pro, a valuable tool that will show you how to build and develop company sales, through up to date distribution network techniques that engage directly with the customer.

Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.

Rob has come up with 3 1/2 Laws that will enhance your network marketing skills to increase sales, revolutionize your relationships and build a referral engine. The top inventors, visionaries and mavericks all used networking to launch and leverage their companies.

You’ve heard all about TikTok and now you want to make on the most exciting thing that’s happened to social media since…well, the Internet? This book will set you on the right path for TikTok success. It’s for businesses who want to master TikTok quickly and profit from being a first mover.

An authentic brand community is more than just people buying your product or working alongside one another. This audiobook articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships. Carrie Melissa Jones and Charles Vogl argue that in an authentic and enriching community, members have mutual concern for one another, share personal values, and join together in meaningful shared experiences, whether online or off. On the deepest level, brands must help members grow into who they want to be.

It’s one of the greatest tools to use if you want to DIY your marketing and advertising without breaking the bank. But, how do you use Facebook Ads? Most people are intimidated by it or don’t know how to use it, and thus, opt to leave it out of their marketing - which is a huge mistake! Using Facebook Ads does not need to be intimidating nor does it need to be frustrating. In this guide, you’ll learn what you need to know to get started with Facebook Ads and take your marketing to the next level.

Calling all entrepreneurs! Starting a business is an exhilarating journey filled with potential success. Yet, the task of crafting a brand and marketing strategy from scratch can be daunting. That's why I'm here to introduce you to your new ally in the world of marketing: ChatGPT. In this engaging audiobook, I'll lead you through marketing essentials, empowering you to stand out.

In this entrepreneurial age, it's very tempting to leave your job to start your own business. Before you do, learn all you can from the best. World renowned best-selling author and business consultant Brian Tracy tells you about one of today's most needed skill sets, entrepreneurship, covering these important topics: myths of entrepreneurship, the best business choice for you, financing the business, shifting from employee mindset to entrepreneurial mindset, creating a realistic business plan, hiring the best and managing for success, and fueling your business growth.

In a market dominated by conglomerates, competition between small businesses is at its peak. Branding is a way for a business to make it to the top, plus improve its operations. It’s all right if you suddenly feel overwhelmed by the almost infinite branding techniques available. Fortunately for you, this audiobook is here to set the record straight for branding. 

The only difference between you and the titans, tycoons, and billionaires is that they've already used "outrageous" marketing methods to grab public attention - and vast incomes - for themselves. Now it's your turn! In this amazing new program, Joe Vitale reveals the extraordinary, unusual methods of people who attracted the most attention to themselves and their businesses with the least amount of effort and time.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Marginal Gains, Maximum Profit podcast: where seasoned B2B sales professionals go to get the best new sales tips, techniques and trends to maximise their sales results. With clear advice, guidance and special guests, Marginal Gains, Maximum Profit is here to help sales professionals make simple, key changes that generate better results - in any economy! Join Jess Lorimer and Robert Cutler of Selling to Corporate ® as they analyse the market and show you how to navigate mindset changes, new lead generation strategies, hiring 'how-to's and of course, those strategic sales techniques to see you ...

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.

Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books. Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

You definitely have to embrace and commit to using TikTok to the fullest extent possible to create a content backlog for the for-you page. As for younger and older generations, TikTok has democratized creativity and social media. 

 No Forms. No Spam. No Cold Calls. is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.  

The Brain Audit is a complete system that enables you to understand what's going on inside of your customer's brain. It's a system that is based on a deep understanding of how our mind works. It shows you the bags inside your customer's brain. It gives you an understanding of how the brain responds to specific psychological triggers. And it speeds up the sales process, without the need to be pushy.