We Built This Business

By: Daniel O'sullivan
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  • Summary

  • Daniel Osullivan interviews UK business owners to learn how they built their business. Each week I will interview entrepreneurs who have started, grown, or exited their businesses, while also sharing my own experiences of building 'The Experience Specialist Group'. This is the podcast for aspiring entrepreneurs and business owners to learn from UK business owners. We will discuss the ups and the downs and everything in between as well as the mindset it takes to build a business. Hopefully we can all learn something along the way.
    Daniel O'sullivan
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Economics
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Episodes
  • EP28 - How I Built A Global Media Brand As A Neurodivergent Entrepreneur - Oliver Bruce

    EP28 - How I Built A Global Media Brand As A Neurodivergent Entrepreneur - Oliver Bruce
    Oct 1 2024
    In this episode of We Built This Business, we talk with Oliver Bruce from Pinpoint Media. Oliver shares his inspiring journey from starting Pinpoint Media while at university to growing it into a successful performance and creative agency with offices in the UK and South Africa. He also opens up about his experiences with neurodiversity—dyslexia, dyspraxia, and ADHD—and how these challenges shaped his approach to business. Oliver discusses the realities of scaling a business, navigating acquisitions, bootstrapping, and the role of AI in the future of digital marketing. HIGHLIGHTS · Starting Pinpoint Media: Oliver recounts how he launched Pinpoint Media during university and the creative approach he took to building his business from scratch. · Neurodiversity and Entrepreneurship: Oliver shares his experiences with dyslexia, dyspraxia, and ADHD, explaining how these shaped his journey and approach to growing a business. · Scaling and Acquisitions: Insights into the growth of Pinpoint Media, including its acquisition of a performance agency and the lessons learned about integrating businesses. · Bootstrapping vs. VC Funding: Oliver talks about the challenges of bootstrapping his business and shares advice for entrepreneurs on when to seek external funding. · The Role of AI: Discussion on how AI is changing the digital marketing landscape and how Pinpoint Media is integrating AI into its services. · Entrepreneurial Lessons: Oliver reflects on key takeaways from running multiple businesses, dealing with stress, and finding a work-life balance as a leader. · Future of Digital Marketing: Predictions on how AI will reshape SEO, PPC, and the customer experience in the coming years. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We explore their journeys, including challenges, successes, failures, and everything in between. Running a business is hard work, so why not learn from those who are doing it? PODCAST SPONSOR Team Building Experiences are a nationwide team-building company specializing in Keeping Things Fun for companies. With events like Game Shows, Sports Days, and the Crystal Challenge, there's something for every business. Visit this link and quote PODCAST15 for 15% off your next event. VALUABLE RESOURCES Guest Website - https://www.pinpoint-media.co.uk/ Host Website –https://webuiltthisbusiness.co.uk EPISODES TO CHECK OUT NEXT · How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie · How I Turned an Event Equipment Hire Startup into a £5 Million Revenue Business – Taran O'Doherty · How I Built a Luxury Events Business From Startup to Superyacht – James Clutterbuck ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group, which includes brands in events, entertainment, and media. Brands include Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page DONATION Every week an episode of We Built This Business is released, we donate £10 to the British Heart Foundation. Since May 2024, we aim to donate £520 annually. Donate here.
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    54 mins
  • EP27 - How I Went From £18,000 Debt To Building A Nationwide Expo Business – Matt Larcome

    EP27 - How I Went From £18,000 Debt To Building A Nationwide Expo Business – Matt Larcome
    Sep 24 2024
    In this episode of We Built This Business, we talk with Matt Larcome from B2BExpos. Matt shares his journey from launching his first business expo at just 18 years old to building one of the UK’s leading B2B networking platforms. We discuss the evolution of expos, the importance of adapting to change, and how B2B Expos is reimagining networking for a new generation. Matt also offers insights into scaling a business, building a strong team, and maintaining a clear vision for growth. HIGHLIGHTS 1. The Origins of B2B Expos: Matt’s story of launching his first expo in just six weeks to get out of £18,000 debt. 2. Reimagining Expos: How Matt is transforming traditional networking events into experience-driven shows tailored for modern businesses. 3. Scaling Rapid Growth: From one show to over 30 across the UK, with a goal of reaching 64 events nationwide. 4. Building a Strong Team: Matt’s unconventional hiring process focused on attitude and ambition over experience. 5. The Power of Failure: Why Matt believes every failure is a stepping stone to success. 6. Future Goals: Expanding B2B Expos internationally and launching new products like memberships and communities. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures and everything in between. Running a business is hard work so why not learn from business owners who are currently building or who have built a business. PODCAST SPONSOR Team Building Experiences is a nationwide team building company, experts in Keeping Things Fun for companies. With a wide range of mobile events like Game Shows, Sports Days, Crystal Challenge, and more, there’s something for every company. Visit https://bit.ly/tbe-pod and quote PODCAST15 to receive 15% off your next team building event. VALUABLE RESOURCES Guest Website - https://b2bexpos.co.uk/ Host Website – https://webuiltthisbusiness.co.uk EPISODES TO CHECK OUT NEXT · How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie · How I Turned an Event Equipment Hire Startup into a £5 Million Revenue Business –Taran O'Doherty · How I Built a Luxury Events Business From Startup to Superyacht – James Clutterbuck ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page DONATION Every week that we release an episode of We Built This Business, we donate £10 to our charity, the British Heart Foundation. (Started 21.05.2024, aiming to donate £520 a year.)
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    57 mins
  • EP26 - How I Used Podcasting to Build a Marketing Strategy for Entrepreneurs – Mark Hayward

    EP26 - How I Used Podcasting to Build a Marketing Strategy for Entrepreneurs – Mark Hayward
    Sep 17 2024

    In this episode of ‘We Built This Business,’ we talk with Mark Hayward from Podcast Introduction Group and his show, Business Growth Talks.

    Mark shares how he founded Podcast Introduction Group, a company that connects business owners and entrepreneurs to podcast platforms. He details his entrepreneurial journey, from his early corporate career at PwC and KPMG to launching multiple ventures, including the podcast guesting business.

    Mark discusses the evolution of podcasting as a marketing strategy and offers insights into the importance of personal development, having mentors, and the resilience required to build a business.


    HIGHLIGHTS

    • Mark discusses the growth of his company, Podcast Introduction Group, which helps clients find the right podcasts to build their brands.

    • Transitioning from corporate roles at PwC and KPMG to entrepreneurship during the pandemic.

    • The impact of mentors in Mark's corporate and entrepreneurial journey.

    • Mark’s experience with starting his own podcast Business Growth Talks and its rebranding to focus on scaling businesses.

    • The challenges and rewards of hosting a live show for his 500th podcast episode.


    PODCAST INTRODUCTION

    Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business.

    We discuss how they started, their business challenges, successes, failures and everything in between.

    Running a business is hard work so why not learn from business owners who are currently building or who have built a business.


    PODCAST SPONSOR

    Team Building Experiences are a nationwide team building company that specializes in keeping things fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, Crystal Challenge, and more, there is something for every company.

    Visit https://bit.ly/tbe-pod and quote PODCAST15 to receive 15% off your next team-building event.

    VALUABLE RESOURCES

    Guest Website - https://podcastintroduction.com/

    Host Website - https://theexperiencespecialistsgroup.com

    EPISODES TO CHECK OUT NEXT

    How I Built a Luxury Events Business From Startup to Superyacht – James Clutterbuck

    How I Went From Bus Shelter to Billion Dollar IPO – David Murray-Hundley

    How I Turned an Event Equipment Hire Startup into a £5 Million Revenue Business – Taran Doherty

    ABOUT THE HOST

    Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions.

    CONNECT & CONTACT

    Daniel Osullivan

    Daniel Osullivan Linkedin Page

    Email: daniel@webuiltthisbusiness.co.uk

    We Built This Business

    Podcast Website

    Podcast Linkedin Page

    Podcast Instagram Page

    Facebook Instagram Page
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    1 hr and 5 mins

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