This episode of Business Misfits invites you to explore the unique perspectives of Kasy Allen, a trendsetter in digital and email marketing. Host Melody teases out valuable insights on the role of AI in the creative process and its impact on marketing efficiency. Curious about making authentic connections? Listen as Kasy shares her approach to personal branding, goal-setting, networking, and overcoming impostor syndrome. Eager to challenge the status quo? Melody and Kasy discuss impactful strategies for leading with authenticity. Don’t miss the "Misfit Minute" where we learn quirky, yet insightful preferences of our guest. Engage with us to boost your marketing game while staying true to your unique voice!

Kasy Allen is the owner of West Agate Digital, where she leverages her expertise in digital marketing and business strategy. She also serves as the Chief Operating Officer at Wheatley Creek Services, helping manage day-to-day operations and driving growth for the company. With a passion for both the digital and service industries, Kasy brings a unique blend of leadership and creativity to every project she tackles.

All the music you heard on the show today was written and recorded by Melody Edwards.

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Connect on LinkedIn: @melodysedwards

Find all my things: www.melodythings.com

Melody Edwards is a lifelong entrepreneur with a sparkly brain and a passion for building purpose-driven businesses. Over the past 25 years, she has successfully started, acquired, operated, and sold a variety of unconventional businesses, ultimately leading her to co-found HomeServiceVA.com with her first assistant, Din. Together, they built the company they wished had existed when they first started working together—a virtual assistant matchmaking agency that helps entrepreneurs streamline their operations with effective systems and talented virtual collaborators.

Being diagnosed with ADHD as a young adult changed her life. With newfound insight and understanding, Melody set out to master her brain's unique wiring, creating systems that allowed her to thrive in the "sparkliest" parts of her brain while delegating tasks that drained her. One of the most transformative decisions she made was hiring an Executive Assistant, which expedited her impact by allowing her to focus on the big projects and ideas that energize her.

Through her podcast, The Business Misfits, Melody shares insights from her decades-long business journey and interviews fellow unconventional entrepreneurs to empower others to embrace their inner "Bizfit" and build businesses on their own terms. Her mission is to help purpose-driven business owners craft their path with creativity, intuition, and heart.

Outside of business, Melody is a creative human who loves ALL THE THINGS… friends, AI, singing, bike rides, camping, crafting, ice cream, and building things. She lives in Western Massachusetts with her husband Matt, their children Sophia and Max, and their dog Shaun.

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