In this episode, Kate and Sam discuss the enduring challenge of finding time to juggle all the balls as a business owner and specifically, how to make time to work ON your business, not IN it. It's not an easy task to balance client-focused work with the things that help your business grow long-term, like marketing activities — but it's essential. Join them as they talk through each other's experiences with finding the time to stay growth-focused while delivering top-notch service to clients, and more.

Key Topics Discussed:

• Identifying Time Sinks: Understanding where your time is currently being spent and how to evaluate its effectiveness.
• Setting Priorities: The importance of prioritising tasks that align with your business growth goals and vision.
• Delegation Strategies: Tips for identifying tasks to delegate and finding the right team members to support your business.
• Time Management Techniques: Exploring tools and methods to enhance productivity, including time blocking and the Pomodoro Technique
• Creating a Business Routine: How establishing a consistent daily routine can help streamline operations.
• Work-Life Balance: Strategies for maintaining a healthy balance between personal life and business responsibilities.

Connect with the Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com

This week we were privileged to be joined by the fabulous entrepreneur-extraordinaire Jessica Gough, a.k.a The Sugar Duchess, founder and owner of Tease Industries Pty Ltd., a company dedicated to providing empowerment platforms for creative artists in the realm of Cabaret and Burlesqueof all kinds. Trained at the WA Academy for Performing Arts (WAAPA) and previously a video journalist for the ABC, Jess took a leap of faith in 2018 to pursue her passion for Burlesque and the performing arts. Kate and Jess met back in 2019, one year after Jess had purchased the Perth International Burlesque Festival. Six years later, Jess shares what it’s been like running a Burlesque and Cabaret performance company, while juggling a full time career. We love hearing real stories from business owners who have relentlessly pursued their passion and never give up. Kate and Jess discuss the original origins and definition of Burlesque as a celebration of bodies, identities, and diversity. Jess talks through the challenges faced by her community during the COVID-19 pandemic and the resilience of the Burlesque community, and emerging to continue building a highly successful business. She also shares her experience of balancing her passion for the Burlesque art form with a full-time job and the importance of diversifying her business.

Key Takeaways

• Like many business owners, Jess has the ability to be highly creative, but she balances it with a focused and disciplined business mind, which she says has been the key to her success.
• "Growth isn't linear"; Jess discusses the ups and downs of growing a business.
• The Burlesque art firn is a celebration of bodies, identities, and differences, with origins in Europe in parody and storytelling.
• Tease Industries creates platforms for artists to explore and showcase their craft and fosters inclusivity in the Burlesque community and beyond.
• The COVID-19 pandemic had a significant impact on the Burlesque industry, but the community supported each other and found ways to adapt.
• Jessica successfully balances her passion for Burlesque with a full-time job, emphasising the importance of stable income while building a business.
• Diversification is crucial for business sustainability and growth, allowing for multiple revenue streams and opportunities.
• Failure is a learning opportunity and should be embraced.
• Surrounding yourself with a supportive community is essential for success.
• The merging of science and spirituality can lead to personal growth and abundance.
• And lots more!

Connect with the Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com

In this episode, Kate and Sam get into detail about the specific characteristics of an 'Irresistible Offer'. A single irresistible offer can significantly increase your sales and revenue by increasing the conversion of your prospects into paying customers. An irresistible offer is a strategic structuring of your products and/or services where the value-to-cost ratio is value-heavy, making it an easy “yes” for those who need it. It feels like a ‘no-brainer’ and your prospect feels compelled to buy now.
However, there is an art to creating an irresistible offer and at least eight specific characteristics that Kate and Sam talk through in this episode, using Kate's upcoming offer called The Profit Accelerator as a case study.

Key Highlights:

• What exactly is an irresistible offer?
• The 8 specific characteristics of a compelling offer.
• How offers are different to service descriptions.
• How irresistible offers fit into your overall marketing strategy.
• How you can use offers to boost your revenue and sales quickly.

And so much more!


Connect with the Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com