The future of X: winning back advertisers, breaking the news & building the world’s most powerful AI
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The future of X: winning back advertisers, breaking the news & building the world’s most powerful AI
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About this listen
Since Elon Musk acquired X (formerly Twitter) in 2022, the platform has undergone dramatic changes; slashing headcount, losing major advertisers, and redefining its identity. Now, under CEO Linda Yaccarino and marketing lead Angela Zepeda (formerly of Hyundai), X is staging a comeback. Angela joins Jon to discuss her leap from automotive to tech, rebuilding advertiser trust, and the bold vision of turning X into “the everything app.”
They cover the platform's role in breaking news, championing free speech, and why brands are flocking back.
Timestamps
00:00 - Intro
00:39 - From Hyundai to X: Angela’s leap
03:46 - Leading marketing when everyone has an opinion
05:56 - Free speech and platform identity
07:45 - Why news breaks on X
13:11 - X as a place to think differently
15:58 - The rise of sports on X
19:35 - Helping brands join the conversation
26:16 - Winning back advertisers
34:25 - What advertisers gain from returning
36:06 - How X markets itself
39:58 - The “everything app” vision
42:54 - Integrating Grok AI
47:20 - How advertisers can win on X