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This episode takes a close look at something every salesperson should have in their toolkit: gap analysis. It's not as complicated as it sounds—it's about finding those hidden opportunities in the accounts you're already working with. By understanding where your clients are now and where they could be, you can uncover ways to help them (and boost your sales in the process).

The secret sauce? Asking better questions. Not just the "check-the-box" kind, but the ones that really get to the heart of your client’s needs. When you take the time to dig deeper, you’ll start to see where their current setup isn’t cutting it and how you can step in with solutions that actually make a difference.

But it doesn’t stop there. The episode also encourages you to think creatively. Sometimes the best opportunities come from looking at things from a fresh angle. Like teaming up with a partner or even incorporating a competitor’s product to complement yours. It’s about adding value in ways your client didn’t even know were possible.

And let’s not forget the power of data. By taking a closer look at sales reports or reviewing client interactions, you can spot trends and patterns that might not be obvious at first glance. Those little nuggets of insight can lead to big wins.

Of course, relationships are key. If you already have a strong connection with a client, that’s a huge advantage( but don’t rush things). The podcast reminds us that it’s worth slowing down to truly understand what the client needs and to explain how your solutions will make their life easier. That extra effort can make all the difference when it comes to closing the deal.

This episode is packed with real, practical advice to help you uncover more opportunities and build stronger client relationships. Give it a listen. You won’t regret it!

Scott Schlofman
Mike Williams - Cell 801-635-7773

#sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

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This podcast dives deep into the intricacies of landing complex medical sales, a challenging endeavor that requires a unique blend of strategic thinking, technical expertise, and relationship-building skills. Chris and JJ, seasoned professionals in the field, share their insights and experiences on how to navigate this complex landscape.

The podcast highlights the importance of understanding the intricate dynamics of the sales process. This includes comprehending the decision-making processes, key stakeholders, and regulatory hurdles that can significantly impact the sales cycle.

Chris and JJ discuss the essential role of building strong relationships with key decision-makers, such as physicians, hospital administrators, and procurement officers. They emphasize the importance of trust, credibility, and effective communication in fostering these relationships.

Furthermore, the podcast emphasizes the importance of a long-term perspective. While closing a single deal can be rewarding, building a strong pipeline of opportunities and nurturing long-term relationships is essential for sustainable success.

By sharing their experiences and insights, Chris and JJ provide valuable guidance for sales professionals seeking to excel in the complex world of medical sales.

Scott Schlofman
Mike Williams - Cell 801-635-7773

#sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

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In this episode, we dive into a topic that doesn’t get enough airtime: breaking up with clients. Yes, client breakups are a thing—and spoiler alert—they can be just as awkward as a middle school breakup. The key is handling it with the right mix of grace, strategy, and maybe a dash of humor (but only if your client can handle it).

Sometimes, it’s not you or them—it’s life. Business mergers, acquisitions, or sudden left turns in strategy can mean a breakup is inevitable. When that happens, honesty and open communication are your best friends. Think of it as “it’s not you, it’s our strategic pivot” instead of ghosting them. (Pro tip: Ghosting is for bad dates, not business relationships.)

And then there are the toxic client relationships—drama-filled, draining, and completely unproductive. These are the ones where you know it’s over, but you keep hoping things will magically change (spoiler: they won’t). It’s okay to admit when it’s time to cut ties. Sometimes breaking up frees you up to find that dream client who pays on time and actually reads your emails.

The episode also serves up some solid advice on how to break up. Step one: don’t send a breakup email with the subject line “Bye, Felicia.” A thoughtful face-to-face or phone conversation goes a long way. It’s like ripping off a Band-Aid—uncomfortable but necessary. And hey, you might even walk away with mutual respect intact.

Another important nugget: clear expectations. Think of it as your pre-nup for client relationships. When everyone knows what’s expected, there’s less drama. But if a client keeps pushing boundaries and missing the mark, it might be time for a “we need to talk” moment. Just maybe skip the dramatic “we’re done here” speech unless you’re channeling your inner soap opera star.

At the end of the day, this episode reminds us that client breakups don’t have to be messy. With honesty, good communication, and a sprinkle of professionalism, you can walk away with your reputation—and your sanity—intact. Plus, you’ll have a great story for the next networking event: “So, this one time, I had to break up with a client…”

Scott Schlofman
Mike Williams - Cell 801-635-7773

#sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

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This podcast challenges the traditional perception of sales as a manipulative or pushy profession. It argues that sales is an integral part of human interaction and is present in every aspect of our lives.

Everything we love, need, and want has been sold to us in some way. From the products we purchase to the ideas we embrace, there's always a persuasive element at play. This doesn't mean deception or manipulation, but rather the art of effective communication and persuasion.

The podcast highlights the importance of honesty and integrity in sales. By avoiding deceptive practices, sales professionals can build trust and long-lasting relationships with clients. When people feel valued and understood, they are more likely to make positive purchasing decisions.

The podcast encourages listeners to embrace sales as a noble profession. By mastering the skills of persuasion and communication, individuals can positively impact the world. Whether it's advocating for a cause, inspiring others, or simply convincing someone to try a new product, sales is a powerful tool for creating positive change.

The podcast concludes by urging listeners to lean into sales and embrace its potential. By honing their sales skills, individuals can achieve their personal and professional goals while making a positive impact on the world.

Scott Schlofman
Mike Williams - Cell 801-635-7773

#sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

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Thinking Globally, Acting Locally: A Sales Perspective

This podcast delves into the importance of striking a balance between global thinking and local action in the world of sales. While globalization has interconnected markets and created opportunities for businesses to expand their reach, it's equally crucial to understand and cater to the nuances of local markets.

The podcast highlights the following key points:

1. Understand Global Trends:

• Stay Informed: Keep abreast of global economic trends, technological advancements, and cultural shifts.
• Identify Opportunities: Leverage global trends to identify niche markets and untapped opportunities.

2. Adapt to Local Realities:

• Cultural Nuances: Respect local customs, traditions, and business etiquette.
• Language Barriers: Effectively communicate with clients and partners in their native language or through skilled interpreters.
• Regulatory Compliance: Adhere to local laws and regulations to avoid legal and ethical pitfalls.

3. Build Strong Local Relationships:

• Networking: Develop strong relationships with local businesses, industry associations, and key decision-makers.
• Community Involvement: Participate in local events and initiatives to enhance your brand reputation.

4. Leverage Global Tools and Technologies:

• CRM Systems: Utilize customer relationship management tools to manage and track global clients efficiently.
• Communication Platforms: Utilize advanced communication tools to connect with clients across time zones and borders.
• Data Analytics: Leverage data analytics to gain insights into global market trends and customer behavior.

5. Adapt Your Sales Approach:

• Customize Your Pitch: Tailor your sales pitch to the specific needs and preferences of your local market.
• Localize Your Marketing: Use localized marketing materials and campaigns to resonate with your target audience.
• Build Trust and Credibility: Establish trust and credibility with local clients by demonstrating a deep understanding of their unique challenges and opportunities.

By effectively balancing global thinking with local action, sales professionals can maximize their impact and achieve long-term success.

Scott Schlofman
Mike Williams - Cell 801-635-7773

#sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

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This podcast episode explores the transformative impact of gratitude in sales. It highlights five key areas where gratitude can significantly enhance your sales performance:

1. Fosters Trust: When you approach your interactions with genuine gratitude, you demonstrate that you value the opportunity and respect the client's time. This builds trust and establishes a strong foundation for future interactions.
2. Cultivates Loyalty: Clients who feel valued and appreciated are more likely to remain loyal to you and your company. Gratitude fosters a sense of connection and loyalty that can lead to long-term relationships and repeat business.
3. Creates a Positive Mindset: A grateful mindset allows you to approach sales interactions with enthusiasm and optimism. This positive energy can influence your clients' perspective and increase your chances of success.
4. Sets You Apart: Gratitude offers a unique selling proposition. By demonstrating genuine appreciation, you can differentiate yourself from competitors and build stronger relationships with clients.
5. Encourages Positive Word-of-Mouth: When you show gratitude, clients are more likely to talk positively about your brand and recommend your services to others. This can lead to valuable referrals and increased business.

In conclusion, this podcast underscores the transformative power of gratitude in sales. By fostering trust, loyalty, a positive mindset, differentiation, and positive word-of-mouth, gratitude can significantly enhance your sales performance and build lasting relationships with clients.

Scott Schlofman
Mike Williams - Cell 801-635-7773

#sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

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The Selling Podcast explores the critical importance of adaptability in the ever-evolving world of sales. It emphasizes that successful sales professionals must be willing to embrace change and continuously learn and adapt their strategies to stay ahead of the curve.

The podcast outlines five key strategies for adapting to change in sales:

1. Maintain a Growth Mindset: Cultivate a genuine eagerness to learn and develop your skills, regardless of your experience level. Stay curious, seek out new knowledge, and be open to feedback.
2. Seek Guidance from Leaders and Coaches: Recognize the value of mentorship and seek guidance from experienced professionals who can provide a broader perspective. Leaders and coaches can offer valuable insights and help you navigate the complexities of the industry.
3. Listen to Customers: Pay close attention to customer feedback and industry trends. By understanding the evolving needs and expectations of your target market, you can anticipate changes and adjust your sales approach accordingly.
4. Embrace Course Correction: Be proactive in identifying areas for improvement and making necessary adjustments. Don't hesitate to course-correct your strategies early on to avoid costly mistakes and stay aligned with changing market dynamics.
5. Implement Incremental Change: Avoid drastic overhauls and focus on making gradual, incremental changes. This approach allows you to test new strategies, gather feedback, and refine your approach over time.

By adopting these strategies, sales professionals can become more adaptable, resilient, and successful in navigating the ever-changing landscape of the industry.

Scott Schlofman
Mike Williams - Cell 801-635-7773

#sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

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This podcast delves into the importance of building a strong personal brand in sales. It differentiates between:

Reputation - which is often shaped by hearsay and beyond a sales rep's control vs
Brand - which is a proactive approach to crafting a narrative.

The podcast outlines eight key steps to create and develop a personal brand:

1. Identify Your Value Proposition: Understand your unique strengths and what sets you apart. This will form the foundation of your brand. Consider your expertise, experience, and the value you bring to clients.
2. Craft Your Message: Focus on your target audience and create an authentic message that resonates with them. Develop a clear mission statement that reflects your values, goals, and the unique value you offer.
3. Establish Your Online Presence: Actively manage your online presence to control the narrative and communicate your brand effectively. Create a professional website, maintain an active social media presence, and contribute to industry forums and blogs.
4. Build Your Network: Surround yourself with like-minded individuals who can support and promote your brand. Engage with the community both online and offline by attending industry events, joining professional organizations, and participating in networking groups.
5. Demonstrate Expertise: Showcase your knowledge and skills through positive interactions, content creation, and thought leadership. Share your insights through blog posts, articles, webinars, or speaking engagements.
6. Build Trust: Develop strong relationships by showing empathy, understanding your clients' needs, and delivering on your promises. Be transparent, honest, and reliable in your interactions.
7. Keep Learning: Seek feedback, learn from your experiences, and continuously strive to improve your skills and knowledge. Attend industry conferences, take courses, and stay up-to-date on the latest trends and best practices.
8. Leverage Testimonials: Collect and share positive testimonials from satisfied clients to reinforce your brand and reputation. Encourage clients to provide feedback and share their experiences with others.

By following these steps, sales professionals can create a powerful personal brand that sets them apart, builds trust with clients, and drives long-term success. Remember, building a personal brand is an ongoing process that requires consistent effort and dedication.

Scott Schlofman
Mike Williams - Cell 801-635-7773

#sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach