You're making less profit than you should. Why? Because you're pricing by cost instead of value. My guest today is Todd Snelgrove, a global expert in pricing with over 20 years in helping businesses of all sizes capture the value they bring to their customers. As an author of the best seller, 'Value First, Then Price' Todd has helped companies of all sizes, from startups to multi -billion dollar corporations, maximize profitability through their pricing.

To visit with Chad about being on the show or learn more about what he does as Fractional Chief Revenue Officer please visit: https://contact.thescalinguppodcast.com/contact-chad-kessler

Scaling up your business can come to a screeching halt when faced with a cybersecurity issue. Unfortunately, many companies never fully recover from the loss of funds, reputation, and growth. In this episode, we welcome Tony Chiappetta, president of CHIPS and a cybersecurity expert who has successfully re-engineered a solution originally designed for the U.S. federal government, now making a global impact on small and medium-sized businesses. Join us as Tony shares practical strategies and real-world examples that every business leader needs to know to safeguard their organization's future while scaling up.

To visit with Yong about being on the show or learn more about what he does as Fractional Chief Revenue Officer please visit: https://contact.thescalinguppodcast.com/contact-yong-kim

Corporate video can be a powerful tool for scaling your business—but how? In this episode, John Yankanich is joined by Mike Perlow, a former TV sportscaster turned video production entrepreneur. Mike shares his journey of growing Perlow Productions from the ground up, offering valuable lessons learned along the way. He provides behind-the-scenes insights into uncovering the "why" behind your video content, turning it into a strategic asset for attracting new customers and standing out from the competition as your business scales.

To visit with John about being on the show or learn more about what he does as Fractional Chief Revenue Officer please visit: https://contact.thescalinguppodcast.com/contact-john-yankanich