In this podcast episode, Steve Benson, CEO of Badger Maps, discusses the inception and growth of his company, which provides mapping solutions for field sales and service personnel. Host Stephen Lucas and co-host Max explore Steve's background and the evolution of Badger Maps, focusing on its commitment to adding value for its core users. They delve into the challenges of scaling and maintaining profitability, with Steve highlighting strategies for enhancing user experience and how companies can connect with Badger Maps. The episode offers a deep dive into the company's mission to support mobile workers.


The company's inception (00:00)
Steve Benson discusses the initial plans and challenges faced while starting the company.

Introduction to the Scaling Edge podcast (00:57)
Stephen Lucas introduces the podcast and its purpose.

Steve Benson's background and move to Spain (01:31)
Steve Benson shares his background, the company's location, and his move to Spain.

Discussion on language accents (02:48)
The speakers talk about the challenges of understanding different Spanish accents.

Introduction to Badger Maps and its features (04:51)
Steve Benson explains the purpose and features of Badger Maps for field salespeople.

Challenges faced by field salespeople (06:23)
The discussion focuses on the challenges faced by field salespeople and how Badger Maps addresses them.

Evolution of mapping technology (08:19)
The conversation delves into the impact of mapping technology on human lives and its evolution.

Discussion on business ideas and mapping technology (10:55)
The speakers talk about the impact of mapping technology on various businesses and its potential.

Early team and growth of Badger Maps (14:28)
Steve Benson discusses the early team and the significant growth of Badger Maps over the years.

Future plans for Badger Maps (15:49)
The conversation focuses on the future direction and growth strategies for Badger Maps.

Focus on user value and monetization (18:27)
The speakers discuss the importance of focusing on user value and monetization for business growth.

Contact information for Badger Maps (19:08)
Steve Benson provides contact information for reaching out to Badger Maps.

#CEO #BadgerMaps #Stephen Lucas #ScalingEdgepodcast #mobile #mapping #applications #fieldsales #fieldservice #mappingtechnology #company #growth #value #existing #user #base #profitability #scalingabusiness #mobileworkers #BadgerMaps #fieldsales #fieldserviceindustry

In this episode of "The Scaling Edge," host Stephen Lucas and his team discuss the intricacies of blogging and content creation with Ryan Robinson, a seasoned blogger and entrepreneur. Ryan shares his insights on the time commitment required to monetize a blog, emphasizing the importance of niche expertise and the slow-burn nature of success in blogging. The conversation also explores the use of AI tools like ChatGPT in the blogging process, particularly for tasks like proofreading and content repurposing. Ryan highlights the value of creating video content and leveraging SEO strategies for self-promotion without a budget. The episode touches on the highs and lows of online business, the emotional impact of fluctuating success, and the importance of diversification. Ryan's journey from learning to blog in college to achieving significant affiliate marketing success is also discussed. To connect with Ryan or explore his work, listeners are directed to his website, RyRob.com.

The time to start a blog (00:00:00)
Discussion about the time and effort required to start a blog, realistic expectations, and dedication needed.

Starting a blog in college (00:01:53)
Ryan Robinson shares his experience of starting a blog in college and learning about internet marketing.

Evolution of blogging platforms (00:02:32)
Discussion about the evolution of blogging platforms, from early WordPress and Adobe Dreamweaver to the present.

Discovering passion for writing (00:03:44)
Ryan Robinson's discovery of his passion for writing and expressing himself through blogging.

Generating revenue from a single article (00:04:57)
Ryan Robinson's success in generating significant affiliate revenue from a single blog post and SEO strategies.

Success and challenges in affiliate marketing (00:06:04)
Discussion about successful affiliate marketing campaigns and the challenges and emotional roller coaster of business success.

Changes in advertising platforms (00:07:51)
Reflection on the changes in advertising platforms, the impact of relatability, and the shift to video content.

Role and workflow in affiliate marketing (00:08:46)
Ryan Robinson's role as a generalist in affiliate marketing, coordinating content creation, and relationship building.

SEO and backlink strategies (00:10:27)
The importance of good content, backlinks, and the role of various content types in SEO strategies.

Advice for aspiring bloggers (00:12:36)
Advice for aspiring bloggers on branding, niche selection, and the time and effort required to succeed in blogging.

Using AI tools in blogging (00:16:44)
Ryan Robinson's use of AI tools for content repurposing and the benefits of integrating AI into the blogging process.

Promotion and keyword strategies (00:18:23)
Discussion about self-promotion, keyword strategies, and leveraging video content and transcripts for SEO.

Blogging as Step One (00:20:00)
Discussion on the value of blogging as a starting point for learning about the internet.

Contacting Ryan (00:20:28)
Information on how to reach out to Ryan Robinson at ryrob.com.

Closing Remarks (00:20:33)
Expressing gratitude and good wishes to Ryan for his valuable insights.


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In this podcast episode, digital marketing expert and professor Danny Gavin joins hosts Stephen Lucas and Maxwell of "The Scaling Edge" to discuss the intricacies of digital marketing. They cover topics such as SEO, paid search, affiliate marketing, and the evolving role of generative AI in the field. Danny shares his personal journey from a family in the diamond industry to becoming a digital marketing leader, emphasizing the value of practical experience. The trio also debates the challenges businesses face with ad agencies, the importance of mentorship, and strategies for businesses on limited budgets. Danny's podcast, "The Digital Marketing Mentor," is highlighted for its focus on industry guidance and mentorship.


The Scaling Edge Introduction (00:00:43)
Stephen Lucas introduces the podcast and the purpose of the program, aiming to add value to the listeners' journey in becoming entrepreneurs.

Danny Gavin's Background (00:01:15)
Danny Gavin shares his unique background, from growing up in an immigrant family to becoming a digital marketing expert and starting his own agency.

Getting Involved in Digital Marketing (00:03:20)
Danny explains how he got involved in digital marketing, starting with internships and consulting projects in SEO, paid search, and affiliate marketing.

Agency's Bread and Butter (00:05:03)
The discussion focuses on the agency's main areas of focus, including SEO, paid search, and paid social, with Danny emphasizing his personal focus on SEO.

Challenges and Considerations in Digital Marketing (00:06:46)
The conversation delves into the challenges and considerations in digital marketing, including the impact of generative AI on SEO and the need to adapt to constant changes.

Starting with Limited Budget (00:09:24)
Danny provides insights on the best approach for a new business owner with a limited budget, considering factors such as product searchability and time to generate sales.

Choosing the Right Ad Agency (00:13:02)
The discussion explores valuable questions for businesses to ask potential ad agencies, focusing on lead generation, lead quality, and tracking conversions.

The Digital Marketing Mentor Podcast (00:16:41)
Danny introduces his podcast, "The Digital Marketing Mentor," emphasizing its focus on mentorship and digital marketing, and his role as a professor at the master's level.

Contact Information (00:18:09)
Danny shares the contact details for his agency and personal contact information, encouraging listeners to reach out to him directly via LinkedIn or Twitter.


#digitalmarketing #podcast #SEO #paidsearch #affiliatemarketing #mentorship #ads #agencies #generative #AI #immigrantfamily #diamondindustry #rabbinicalordination #MBA #practicaleducation #hands-on #experience #paidsocial #socialmedia #emailmarketing #limitedbudgets #GooglePlay #leadconversion #customeracquisition #mentorship #education #socialmediagrowth #marketingstrategy