Today, we examine the famous press release template.

We look at the main components of your press release piece by piece, from the headline to the boiler plate.

Here’s a link to the example I talk about (08:00").

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In this series, I am joined by:

Freelance journalist Lauren Potts.

PR Account Director Duncan McKean.

And press release expert Andrew Woodall.

If you need help with press release writing or strategy, you can contact me in the following ways:

• LinkedIn: linkedin.com/in/tom-clarke-a6732353
• Website: tjcclarke.co.uk
• Email: tom@shinebrighterconsulting.co.uk

Many thanks to Jay Vydelingum at Clement Stories (https://www.clementstories.com/) for editing and production.

[Credits]

Coca-Cola 1971 - Hilltop “I’d like to buy the world a Coke” (C) The Coca-Cola Company

Sourced YouTube: https://youtu.be/1VM2eLhvsSM?si=PLxILv4VnVMj8o7a

Music:

Intriguing Potential by Northern Points

The Search by Northern Points

Namaste by Audionautix

Are you sitting comfortably? This episode is all about storytelling in press releases.

While many traditional stories, like fairytales, are written in a linear way, media articles and press releases have to "ruin the ending" by bringing the big news right to the front.

In this series, I am joined by:

Freelance journalist Lauren Potts.

PR Account Director Duncan McKean.

And press release expert Andrew Woodall.

If you need help with press release writing or strategy, you can contact me in the following ways:

LinkedIn: linkedin.com/in/tom-clarke-a6732353

Website: tjcclarke.co.uk

Email: tom@shinebrighterconsulting.co.uk

Many thanks to Jay Vydelingum at Clement Stories for editing and production.

The Perfect Press Release is a Clement Stories production.

Credits:

Little Red Riding Hood - Adapted from Golden Little Book

(C) 1985 Western Publishing Company, Inc

Sourced YouTube: https://www.youtube.com/watch?v=5CkCpx3CE2Q

Music:

Intriguing Potential by Northern Points

The Search by Northern Points

SneakySnooper - Audionautix

In this episode, we look at how PR professionals can use press releases as a bridge to the media.

By making sure your release is newsworthy and relevant, you can maximise your chances of being noticed by the journalists that matter to you.

In this series, I am joined by freelance journalist Lauren Potts (linkedin.com/in/laurenrpotts/),

PR Account Director Duncan McKean (linkedin.com/in/duncanmckeanpr/),

and press release expert Andrew Woodall (linkedin.com/in/andrew-woodall-32a7678/).

If you need help with press release writing or strategy, you can contact me in the following ways:

LinkedIn: linkedin.com/in/tom-clarke-a6732353

Website: tjcclarke.co.uk

Email: tom@shinebrighterconsulting.co.uk

Many thanks to Jay Vydelingum at Clement Stories (clementstories.com) for editing and production.

The Perfect Press Release is a Clement Stories production.

Credits:

YouTube:1940s newsboys https://www.youtube.com/watch?v=ZuP3YdLPaVA

YouTube: Movietone newsreel: https://www.youtube.com/watch?v=B1Gt6hPuMaw

Music:

Intriguing Potential by Northern Points

The Search by Northern Points

Saloon Rag Vintage by Audionautix