https://alisonleighsimmons.com/quizThis week on the Next Step Podcast, we're diving into an area that is crucial for your business growth: lead generation using the power of quizzes to understand your audience and call out your ideal clients.

It's about making your audience feel seen, heard, and understood, setting the foundation for a lasting relationship.

To do that, I am interviewing the Quiz Queen herself, Catherine O'Leary, who is joining us to unravel the secrets behind crafting quizzes that not only attract but also convert. Catherine speaks from her three decades in market research and consumer insights, aimed at helping you connect with your ideal clients like never before.

If you're curious about how a well-designed quiz can transform your client connection strategy, this episode is a goldmine. Let's take Catherine's expert advice to heart, and start crafting quizzes that not only engage but also empower our clients to take that next crucial step with us.

Topics We Covered:

• Catherine shares her journey from corporate market research to become an indispensable asset for entrepreneurs looking to hone in on their client connection strategies.
  
  
• Understand the difference between market research surveys and quizzes to determine which one is best for your business
  
  
• Learn why starting with the end in mind and working backwards is crucial in quiz design, ensuring every question aligns with the ultimate goal of your quiz.
  
  
• Tips on creating a compelling quiz hook and the significance of addressing your clients’ needs in their language, ensuring clarity over cleverness to resonate with your audience.
  
  
• Catherine highlights the importance of making quizzes a reflection of your personality and brand, ensuring consistency and authenticity in client interactions.

This episode with Catherine makes it clear that the right quiz can be a game-changer in how you connect with and convert your audience. Her wisdom peels back the layers on how strategic questioning can bring you closer to understanding and serving your clients better, ultimately paving the way for sustainable business growth.

Connect with Catherine:

Facebook - https://www.facebook.com/colireland/

Instagram - https://www.instagram.com/catharineoleary/

LinkedIn - https://www.linkedin.com/in/thequizqueen/

Links mentioned in this episode:

Catherine's Quiz: https://quizformybiz.com/

The High Achiever's Diagnoistic: https://alisonleighsimmons.com/quiz

Get ready to take on a whole new understanding of balance vs harmony in business with the enlightening perspective of Tiffanie Kellogg on this week's episode of The Next Step Podcast.

From struggling solopreneur to a thriving entrepreneur, Tiffanie shares her journey and the pivotal moments that shifted her from being buried in her business to genuinely enjoying the journey. She lays out her unique approach that can help you not just chase after elusive balance but embrace a harmonious life and business model.

This episode is a perfect blend of hope and practical advice for any entrepreneur on the brink of burnout, searching for a way to reignite their passion for their business.

Topics we cover:

• Understanding the important difference between the concepts of balance and harmony.

• Why embracing harmony over balance is crucial for sustainable business growth and personal well-being.

• Tiffanie's personal story of transitioning from feeling overwhelmed by her business to finding joy and success by implementing systems and prioritizing tasks effectively.

• The importance of networking in a way that aligns with your personal and business values, and how to foster meaningful connections and opportunities. (Get Tiffanie's networking book: 4 ½ Networking Mistakes)

• Specific strategies to prioritize and manage tasks within your business to ensure you're focusing on what truly matters and can generate the most impact.
  
  

This episode is full of wisdom and practical advice, offering a fresh perspective on achieving harmony between work and life so you can make sure you're not just working hard but also working smart. Let it guide you towards taking strategic actions in your business, empowering you to scale to the next level with confidence and joy.

About Tiffanie

Tifanie Kellog is a powerhouse in the entrepreneurial world who’s been revolutionizing the way business owners approach making money, saving time, and injecting fun into their professional lives since 2003.

With her distinctive southern charm, Tiffanie travels globally, offering her wisdom through engaging keynotes, workshops, and her online programs, all designed to leave her audience with ‘eTiffanies’ that transform their approach to business and life. The author of several books, Tiffanie’s strategies are all about making the impossible seem possible.

Connect with Tiffanie:

Website: TiffanieKellog.com

Facebook group: https://www.facebook.com/groups/morewithtiffanie

Facebook

LinkedIn

Instagram

YouTube

In today’s episode of The Next Step Podcast, we're peeling back the curtain on content marketing with Abby Herman, a Fractional Marketing Director, Content Strategist, and Podcast Manager who knows all about boosting business visibility with personalized strategies.

Abby’s journey from a single mom and teacher looking for a side hustle to a content marketing master is rooted in her firm belief that you don't have to be everywhere online to make an impact.

She argues for a more focused, strategic approach to where and how you show up in the digital world. If you’ve ever felt overwhelmed by the demand to be present on every social media platform, this episode is a must-listen, offering a fresh perspective on making your mark online without spreading yourself too thin.

Topics We Cover:

• Survey Your Ideal Audience: Dive deep into understanding where your audience spends their time and the type of content they crave. Abby stresses the importance of targeting your efforts to match your audience's preferences.
  
  

• Choose Your Pillar Content Wisely: Focus on creating content on platforms you own, like a podcast, blog, or YouTube channel. Abby's strategy emphasizes the power of owning your content and leveraging it across various platforms.
  
  

• Be Social, Be Consistent: Engage genuinely on social media platforms where your audience hangs out. Consistency in your content creation and social media engagement is key to building a strong online presence.
  
  

• Survey Insights are Gold: Use survey insights to craft content that addresses your audience's challenges and desires. Abby’s method shows how targeted questions can lead to content that engages and converts.
  
  

• Embrace Resourcefulness and Patience in Your Content Journey: Abby's personal story, from starting her business as a single mom to navigating the ups and downs of entrepreneurship, underscores the power of resourcefulness and the necessity of patience. Content marketing isn't about overnight success; it's a long game that requires perseverance, adaptability, and a willingness to learn from both challenges and triumphs.

Abby’s story is a testament to the power of persistence, strategy, and the courage to take control of your career path. For anyone feeling overwhelmed by the pressure to be everywhere online, this episode is a breath of fresh air.

Connect with Abby:

Instagram: https://www.instagram.com/thecontentexperiment

LinkedIn: https://www.linkedin.com/in/AbbyMHerman/

Facebook: https://www.facebook.com/AbbyMHerman1

Free Market Research Guide: https://thecontentexperiment.com/ask

Shop: https://thecontentexperiment.com/shop

Podcast: https://thecontentexperiment.com/podcast-episodes/