Why should you care about restructuring your business—especially when things seem to be going fine? Because waiting for a crisis to act could be the most expensive decision you ever make. In this episode, turnaround expert James Martin reveals why restructuring isn’t just a last resort—it’s a powerful tool for transforming challenges into competitive advantage.

If you're a business owner navigating market volatility, rising interest rates, or internal growing pains, this episode is essential listening. James Martin shares practical insights that can help you see beyond short-term survival and into long-term strategic transformation—before a crisis forces your hand.

What you’ll learn:

• Why restructuring isn’t just for failing businesses—and how proactive changes can secure long-term success
• How to identify early warning signs that your business may need to pivot
• The importance of strategic alignment with all stakeholders, including suppliers and lenders
• How to build trust-based supplier relationships that foster resilience, not risk
• Lessons from leading companies through 9/11, the 2008 crash, and COVID-19 disruptions
• Why avoiding tough conversations (especially with banks and management teams) can backfire
• And how every business challenge—even a staffing crisis or regulatory change—can become a strategic opportunity

With clear, actionable advice and real-world examples, this episode shifts your mindset from damage control to strategic agility. Don’t wait for trouble to find your business—listen in and learn how to turn challenge into opportunity.

James F. Martin, CPA, is the founder and managing partner of ACM Capital Partners and an internationally recognized expert in corporate turnarounds, having restored or created over $800 million in value for private companies. With more than two decades of experience, he has led organizations through complex restructurings, raised over $500 million in capital, and overseen transactions exceeding $250 million. Martin has served as interim CEO, CFO, and board advisor across a range of industries, delivering strategic renewal, debt restructuring, and operational transformations—even amid major economic disruptions. A CPA with an MBA from Emory University and a finance degree from Florida State University, he is also seasoned in bankruptcy processes, court-appointed receiverships, and ABC assignments.

www.acmcapitalpartners.com

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Work That’s Worth It: How Purpose Transforms Performance with Georgi Enthoven

In a time when attracting and retaining great talent is tougher than ever, especially among Gen Z workers, are you approaching employee engagement the right way? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with Georgi Enthoven—entrepreneur, Harvard Business School alumna, and author of Work That’s Worth It—to challenge the traditional mindset around work and purpose.

You’ll discover why building a purpose-driven business isn’t just good ethics—it’s good business. Georgi shares how aligning your business with a meaningful mission boosts engagement, reduces burnout, and attracts top talent who care about making a difference. Whether you're running a small consultancy or a growing enterprise, you’ll walk away with actionable ideas for infusing impact into your business strategy—without compromising income.

This episode is a must-listen for any business owner who wants to thrive in the new era of values-driven work. Learn how to shift your mindset, energize your workforce, and build a company culture that matters.

Get Georgi's book here: Work That's Worth It

Georgi Enthoven is a thought leader, seasoned entrepreneur, and dedicated advocate for impactful careers. She is a distinguished alumna of the University of California at Berkeley, and Harvard Business School, where she earned her master's in business administration. Her career has been anything but conventional; she often describes it as ‘taking the scenic route” (although, the common thread throughout her career is “meaningful contribution”). Having lived in more than half a dozen countries, including South Africa, Canada, the United Kingdom, Australia, Mexico and the United States, she treasures a truly global perspective, including the dynamics of emerging markets.

Georgi believes that capitalism is at its tipping point, and careers going forward will need to demonstrate real, positive impact both in one's own community, or globally. Her (forthcoming) book, “Work That’s Worth It,” promises to be a pivotal resource for individuals seeking to design their career to work for them and the world.

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www.georgienthoven.com

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Why understanding your customer’s values can unlock serious business growth

Are you missing the mark with your customers—and don’t even know it? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with marketing strategist and author Chris Peterson to explore a transformative idea: your customers’ personal values—specifically whether they lean conservative or liberal—can dramatically shape how they engage with your brand, products, and messaging.

Drawing from decades of global marketing experience and his book Red and Blue Customers: How to Drive Growth and Manage Risk in Today’s Conservative and Liberal Markets, Chris explains how businesses often impose their own worldview on customers, instead of seeing their business through the customer’s eyes. He outlines how liberal and conservative values influence buying behaviour, innovation adoption, trust, and even geographic marketing strategies. You’ll also learn why most businesses fail when trying to scale beyond early adopters—and how to avoid that trap.

Whether you're launching a new product, trying to improve your messaging, or struggling to connect with a particular market segment, this episode gives you a powerful new lens to understand your audience—and boost your bottom line.

Takeaways include:

• How personal values influence customer behaviour more than demographics
• Why liberal vs conservative thinking impacts innovation adoption
• Easy ways to identify the value makeup of your current customer base
• How to tailor your marketing to align with customer worldviews—without getting political
• What sales and marketing teams can learn from their contrasting value systems

Get Chris's book here - Red and Blue Customers: How to Drive Growth and Manage Risk in Today's Conservative and Liberal Markets

Chris Peterson is the Co-Founder of Lifemind, an AI-agent platform designed for national, local, and regional marketers.

With over 30 years as a marketing pioneer and entrepreneur, Chris has founded two digital marketing agencies, working with both fast-growth start-ups and Fortune 500 companies. In the 1990s, he launched one of the first digital direct marketing agencies, earning recognition from The Wall Street Journal. Publicis Groupe later acquired the agency. Chris later established an early content marketing agency before the term became mainstream, which was then acquired by Rain, a direct-to-consumer advertising agency.

In 2020, Chris discovered Pew research highlighting the deep divide in how Democrats and Republicans perceive the world. This insight led him to explore how political beliefs shape consumer behaviour, and was the genesis for Red & Blue Customers. He and his family live in Milan, Italy.

www.lifemind.ai

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