The B-Word cover art

The B-Word

By: James Healy
Listen for free

  • Summary

  • All organisations are fundamentally in the business of behaviour change. But how well does your organisation understand behaviour? In “The B-Word”, Deloitte’s global Behaviour First leader James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges. Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be human and how organisations can better understand and influence behaviour. In a world where so many of the most biggest challenges – and opportunities – for individuals, organisations, and society come down to changing behaviour, can you afford not to understand it?
    Show More Show Less
Episodes
  • The Science of Mental Health

    The Science of Mental Health
    Jun 10 2024

    What can monkeys drinking fruit juice teach us about mental health?

    How does the placebo effect really work?

    Are magic mushrooms the silver bullet for treating mental illness?

    In this episode, James talks to Camilla Nord who leads Cambridge Universitys Mental Health Neuroscience Lab.
    Show More Show Less
    47 mins
  • Neurobollocks

    Neurobollocks
    May 27 2024

    Have you ever heard that we only use 10% of our brains?

    That the brain's right hemisphere is creative and the left hemisphere is logical?

    Or that we all have a lizard brain, a mammal brain, and a human brain?

    All of these statements have one thing in common....they're #neurobollocks.

    In this episode, James talks to UCL Neuroscientist Joe Devlin about the uses and misuses of neuroscience.

    Show More Show Less
    55 mins
  • Start At The End

    Start At The End
    Dec 22 2023

    Every organisation, including yours, is in the business of behaviour change. But is your organisation willing to try new ideas, test and learn, experiment?

    In this episode, James talks to author and behavioural science pioneer Matt Wallaert about Don Draper, Steve Jobs, actuaries, toddlers, and the power of humility.  There's even a bit of David Attenborough thrown in for good measure. 
    Show More Show Less
    56 mins
Management Economics Social Sciences Science
Show More Show Less

What listeners say about The B-Word

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available