• "Starting a kola company was just the training to become an entrepreneur" - Mirco Wiegert, fritz kola

  • Jul 31 2024
  • Length: 55 mins
  • Podcast

"Starting a kola company was just the training to become an entrepreneur" - Mirco Wiegert, fritz kola

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  • Summary

  • This week with Mirco Wiegert, co-founder and CEO of fritz kola. Mirco founded the company with his friend Lorenz Hampel when they were students in Hamburg. Today, fritz kola is a well-known brand in many European countries, they employ 300 people, make a triple digit million number in sales and position themselves not only as beverage producer, but also use their market power to make strong statements against racism and right populism.
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