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Sell With Authority

By: Predictive ROI
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  • Summary

  • The Sell with Authority Podcast is all about helping marketing agencies sell more of what they do for a higher price. How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? How do you price your services? How do you get clients to say yes to your proposal? Each episode contains valuable insights, recommendations, and tangible examples of best practices — not theoretical prose. Every step — every tool you need to establish your authority position, to grow and nurture your audience, and to sell more of what you do is all here in full transparency. The podcast is hosted by Stephen Woessner, CEO of Predictive ROI. And — Drew McLellan, CEO of Agency Management Institute and co-author with Stephen of the book “Sell with Authority”, will be a frequent guest expert and contributor.
    Copyright 2021 - Predictive ROI
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Episodes
  • Skeptical thought leadership will work for you?, with Stephen Woessner

    Skeptical thought leadership will work for you?, with Stephen Woessner
    Jul 3 2024

    For this episode of Sell With Authority, we’re shaking things up a bit. Instead of our usual format — I’ve got something special in store for you.

    We’re diving into an episode I recorded with Drew McLellan for his Build a Better Agency Podcast.

    Why this twist, you might wonder? There are a few reasons I’m excited to share with you.

    But before we dive in — have you heard about our upcoming July Intensive?

    Three times a year — we get our Predictive clients together on Zoom. We call it the “2-day Intensive.”

    We slice apart our best strategies for helping agencies sell more of what they do — and we break everything down in full transparency so you can install it into your agency.

    I know I’m biased — but holy bananas — each Intensive is off-the-charts awesome.

    Our next “Intensive” is Tuesday & Wednesday, July 30th & 31st, from 8:30 a.m. to 12 noon Central (on Zoom).

    Our goal for the July Intensive is to help you sell more of what you do.

    We have 30 guest passes available.

    Would you like to join us?

    And here’s the magic.

    The Intensive is a private client-only event.

    That means no selling. No pitching. You just get to be one of us.

    If that sounds helpful — just send me an email at stephen@predictiveroi.com with the word “ONWARD,” and I’ll get in touch with the full details, calendar invites, and Zoom links.

    Okay — now for the twist with today’s episode. Jody Sutter of The Sutter Company

    For this episode — I’m sharing the full recording of a recent LinkedIn Live that I did alongside Jody Sutter.

    Jody invited me — and I was like — Holy Bananas, yes!!

    And here’s the thing — from the outside looking in — someone might look at Jody’s company and Predictive as competitors — and yet — we share content, and support each other any way we can — because we both want the same thing for agency owners — for them to win more business.

    So we’re going to play the entire LNKD Live recording here inside this episode. If you want to watch the video version of it – just go here.

    Enjoy. Hope you find it helpful.

    What you will learn in this episode is:
    • How building an authority position can help you sell more of what you do.
    • How you can make time to create or generate all that content.
    • How long will it take before you see traction in your niche and results.
    • How to easily get past the obstacle of thinking “What if I don’t have anything interesting to say?”
    Download our Free Frameworks to Help You Sell More of What You Do:
    • Get the WHO Framework™: Replace your dry sales pipeline with a steady stream of right-fit clients.
    • Get the WHAT Framework™: Design your irresistible offer and sell it for a premium-priced fee.
    • Get the HOW Framework™: Put a proven sales process into place and close 80% of your proposals.
    • Get the How You Help Framework™: Use this framework to make yourself an easy YES! for clients.
    Resources:
    • Website: www.predictiveroi.com
    • Visit our newly expanded Resource Library
    • Join us in our free How to Fill Your Sales Pipeline Facebook Group
    • Stephen’s LinkedIn: www.linkedin.com/in/stephenwoessner/
    • Order your free paperback or Kindle copy of our Book: Sell with Authority
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    39 mins
  • How to Grow Your Agency Through Community and Collaboration, with Jay Owen

    How to Grow Your Agency Through Community and Collaboration, with Jay Owen
    Jun 26 2024

    I’m thrilled to welcome Jay Owen to this episode of Sell With Authority. Jay is the Founder and CEO of Business Builders, and this is a bit of an encore because Jay and I connected a few years ago for episode 777 of Onward Nation.

    Today’s conversation is packed with insights you can apply to your own agency — to help you sell more effectively by focusing on how we help our clients grow as the catalyst for our own success.

    By leaning in to assist our audience, right-fit prospects, and clients, we can guide them through their most pressing business issues, challenges, and roadblocks. When we help them achieve their most vital priorities, remarkable things happen for them — and for us.

    Jay’s mission, shared by his team, is to help others grow their businesses because when we do that, good things happen. Jay has a vision for assisting other agency owners in overcoming the persistent challenges we all face.

    Or — more candidly — those issues we repeatedly bang our heads against the wall over.

    If you take and apply the insights and wisdom Jay shares during this episode — you and your team can find new ways to lean into the recurring issues and challenges your clients face — and then — find new, helpful solutions your clients will value — and value you more in the process.

    A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30-days. You can find Conduit and all their helpful insights and smarts here.

    What you will learn in this episode:
    • How Jay scaled Business Builders from a small agency to a thriving enterprise
    • Internal leadership and management in navigating technological changes
    • Why outsourcing and a contract model can be the key to agility
    • The importance of maintaining core values during tough times
    • Why community and human connection are crucial in today’s business world

    Resources:

    • Website: https://businessbldrs.com/
    • LinkedIn Personal: https://www.linkedin.com/in/jayowen/
    • Instagram: https://www.instagram.com/jayowen/
    • Book: https://getjaysbook.com/
    • How to Build a Business that Lasts, with Jay Owen

    Additional Resources:

    • Website: www.predictiveroi.com
    • Visit our newly expanded Resource Library
    • Join us in our free How to Fill Your Sales Pipeline Facebook Group
    • Stephen’s LinkedIn: www.linkedin.com/in/stephenwoessner/
    • Order your free paperback or Kindle copy of our Book: Sell with Authority
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    37 mins
  • Email Writing Workshop, with Stephen Woessner

    Email Writing Workshop, with Stephen Woessner
    Jun 19 2024
    Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and then — monetize that position by creating a steady stream of right-fit prospects flowing into their sales pipeline. If learning proven strategies, tactics, and best practices to help you sell more of what you do aligns with where you want to take your agency — you’re in the right place. Today’s episode is a solocast — just you and me. I’ll take you behind the curtain into the content we created for an email writing workshop we delivered for Predictive ROI clients and then recently transformed into a new guide entitled “How to Write Effective Emails and Improve Your Open Rates.” The guide is so new that it hasn’t been added to our Resource Library yet. But — if you’d like a copy — just email me at stephen@predictiveroi.com and I’ll be sure to send it your way. During this episode — I’m going to share with you in full transparency our “Where to Begin” process for writing effective emails on behalf of our clients and as part of our own content strategy. How the content we create leans into the common questions we know our audience cares about. How our emails address the pain points we know our audience is feeling and how each message is designed to be helpful by sharing a relevant story. Honest — writing effective email content can be that simple. I look forward to your thoughts. A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30-days. You can find Conduit and all their helpful insights and smarts here. What you will learn in this episode is: How Box 1: What are the common questions you know your audience, clients, and prospects typically ask you when you’re spending time together?How Box 2: What are the pain points, business issues, roadblocks, and challenges you know your prospects are trying to overcome?How Box 3: What are the outcomes they desire the most — so that when they look back on the last year — they will feel like they made measurable progress?How Box 4: What are the strategies, tactics, and solutions you know will help make a difference in their business — if they only took the time to apply what they learned from you?How Box 5: And lastly — what is a relevant story you can share that packages all of that into an easily digestible piece of content…an email? Download our Free Frameworks to Help You Sell More of What You Do: Get the WHO Framework™: Replace your dry sales pipeline with a steady stream of right-fit clients.Get the WHAT Framework™: Design your irresistible offer and sell it for a premium-priced fee.Get the HOW Framework™: Put a proven sales process into place and close 80% of your proposals.Get the How You Help Framework™: Use this framework to make yourself an easy YES! for clients. Resources: Website: www.predictiveroi.comVisit our newly expanded Resource LibraryJoin us in our free How to Fill Your Sales Pipeline Facebook GroupStephen’s LinkedIn: www.linkedin.com/in/stephenwoessner/Order your free paperback or Kindle copy of our Book: Sell with AuthorityBuild a Better Agency Summit 2024: https://agencymanagementinstitute.com/babasummit/
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    50 mins
Leadership Marketing Economics
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