S2E14 – Preparing the Battlefield
Apr 9 2023
Length: 8 mins
Podcast

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S2E14 – Preparing the Battlefield

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Summary
How are you preparing for battle?

Dean Evans, IBM Portfolio Specialist on Guardium Data Encryption, and Rick Robinson, Host of Taking 5 with GDE, discuss the concept of Preparing the Battlefield when it comes to discussing data protection with customers. We talk about preparing for objections – acknowledging customer existing capabilities (such as full-disk encryption) right away – disarming the objection. Join us.

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