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About this listen
Ever wonder how much online reviews actually matter? Duncan Roberts and Ollie O'Donoghue jump into the deep end on Short Fuse to chat about how reviews are changing and what that means for us, especially with all the new AI knocking about.
They get into the nitty-gritty of dodgy reviews, like those weird "packet of seeds" scams, and how a bad review could totally sink a business if AI starts taking them too literally. Get ready for a peek into a future where your fridge might review itself and AI could make all your buying decisions based on what other robots think.
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