• Talking About Compensation - EP 295 - Real Facts on Real Estate
    Oct 2 2024

    Now that we are post the NAR settlement it means agents need to talk about compensation more. From talking with buyers to asking listing agents about it, commission is a big discussion. Whether we like it or not the settlement made this conversation the front of every interaction. Really, it has been a great thing

    When talking with buyers it is crucial to be open and clear at the same time as keeping it simple to understand. Trying to show off your knowledge can be a little confusing for the client to retain. Make sure to guide your clients towards patterns of success.

    For agents it is important to talk with the list broker and find out what commission if any is being offered and how it is being paid. Remember how it is being paid will change what paperwork and contingencies are needed for your offer. These conversations should be enriching and help one another guide our clients.

    Conversations with sellers now have a few extra variables as well. Tune in and learn what to say. Is it always necessary to have compensation? This is many other things are reviewed this week.

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    7 mins
  • It's All About The Benjamins
    Sep 24 2024

    If you asked most agents why they got into real estate there tends to be one answer that is most common. They got into real estate because of the limitless earning potential and pay that reflects efforts, knowledge, networking, and some luck, not just an hourly wage. Knowing this it is easy to understand that agents are often money driven.

    Once a real estate agent gets past the honeymoon stage of becoming an agent they start to notice the work needed to succeed. It is then that they realize the limitless earning potential means you must have a relentless drive. That is why I made this episode to help agents find that inner fire. I want them to know that it is all about the clients and the Benjamins come as a biproduct.

    We must remember our clients feeling on our pay. Oftentimes clients are confused by commissions and how it is earned because they reflect back to their job where they produce an hourly wage. It is our job to show them examples and make them an example of how we get them more money, reduce stress, and successfully move their entire lives all while being a great mentor and guide. Make sure to take the time to learn to explain this to them in detail. Tune in today.

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    6 mins
  • One Thing Every Real Estate Agent Needs To Do - EP 293 - Real Facts on Real Estate
    Sep 18 2024

    When it comes to real estate there are a million ways to build a business. This week we focus on the one thing every agent needs to be doing. Real estate agents need to be constantly communicating with the sphere of influence in order to build a healthy business. This means every real estate agent needs to have a clear, concise, and organized contact list.

    It is easy to meet new leads. It is easy to think your friends and family will use you. But the real question is will they? With so many contacts coming and going in real estate it is important to have a place to properly organize and store them. Most agents use a CRM software to help them make this task easy and efficient.

    Choosing not to organize and obsess over your contacts is a setup for failure. Chasing each and every lead that comes in only to drop them when after closing is not going to build a referral based business. The more you work to be a great communicator and keep in touch with your contacts the more you will see the positive effects. Listen today and put the tips to action.

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    7 mins
  • Do I Really Need a Personal Brand as a Real Estate Agent? - EP 292 - Real Facts on Real Estate
    Sep 10 2024

    This week I am kicking it old school and talking about personal brands. When thinking about getting into the real estate business it is easy to be confused that by joining A big brand you will win. The truth is each agent at a brokerage really needs to create their own personal brand. How would you define your brand?

    Tune in to learn more about making career forward choices. Choosing a brand that represents your personal brand goals is the best choice when picking a brokerage. If you like being an individual, personal touch, and attention to detail then a boutique brokerage is best for you. Understanding your end goal helps you understand what you need to do to get there.

    Remember with all the hype about online that the real world exists. Personal branding is more than just what you display on a well curated social page. A personal brand is who, what, and how people think when they see you. Make sure the real you and your personal brand match so it is a natural transition from friend to client.

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    7 mins
  • What To Say While On a Home Showing With a New Client
    Sep 4 2024

    With all the new focus on the NAR settlement I think a lot of agents are forgetting what to say on a first showing. In this episode I make it clear the things you need to start saying to create lasting relationships. Rushing right into the professional hat versus the trusted advisor and mentor spot could get you in trouble.

    While out your first showing it is important to get to know the person. Using F.O.R.D (Family, Occupation, Recreation, and Dreams) is a good way to learn about someone and build a relationship. These things are great for opening people up. Remember while it is the rules that we get the contract signed no one has told us how to get there. Building relationships gets the contract signed.

    When meeting new people it is important to remember that the goal and the way the process will work is set by the client. Learn to rise to their expectations and follow their boundaries. Many agents confuse who is buying the house. They give their own opinions. They change the clients thoughts. They do not ask and then let the client decide their own needs.

    Acting normal may seem like a clear solution to meeting with new people but for some people it is not. Strangely enough people tend to change who they normally are when meeting new people which can give off an uneasy vibe. By acting as a friend and normal the client will be more open to helping you understand their goals.

    With all this new contract stuff let's stay focused. The name of the game is to become known, liked, and trusted. With the NAR settlement it now made us need to accomplish this faster than ever. Follow these guidelines to get there.

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    7 mins
  • Post Settlement, Who Now Pays the Buyer's Agent? - EP 290 - Real Facts on Real Estate
    Aug 27 2024

    Now that we are past the settlement lots of agents wonder who is going to pay them. There are three different ways a buyer's agent can get paid. The buyer, seller, or cobroker pays a portion or all of the commission. It is important to understand before moving forward how it is going to work.

    In this week's episode we cover all the ins and outs of navigating your commissions. Some brokerages have decided to shy away from cooperating compensation. Others have gone with the paperwork and guidance of NAR and have continued to offer cooperating compensation. It truly is a confusing subject.

    When it comes to the buyer paying commissions it is important to speak with the lender. Understanding the financial side and what the buyer is capable of paying is crucial to a smooth closing after a successful relationship. Failure to do this can and will lead to big issues. Tune in today and learn more.

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    6 mins
  • Getting Paid as a Buyer's Agent - EP 289 - Real Facts on Real Estate
    Aug 20 2024

    In this week's episode we talk all about getting paid in real estate. With The NAR Settlement now in place many buyer's agents are still confused on how they get paid. Each transaction is going to need to be looked at to figure out if there will be a seller's commission directly, cooperating compensation, or the buyer paying directly. That means now more than ever we need to understand the process.

    Understand the dos and don'ts makes all the difference. With the buyer paying directly, many agents have asked if it can be wrapped into the loan using the seller's concession. The answer is no, but seller's concession can be used to pay other closing costs and prepaids clearing up cash flow to pay commissions. Speaking with a lender is always a great idea.

    As a standard it is always important to work under contract. Before ever showing homes it is important that your client understands the commissions and any amount they could be subject to paying. Negotiating the commissions via the contract to purchase will more than likely be the way the commission is handled most times. Learn to do all this and you are going to be successful as a buyer's agent from here forward.

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    8 mins
  • Will Buyer's Agents Continue to Exist - Ep 288 - Real Facts on Real Estate
    Aug 13 2024

    With the NAR Settlement changes about to roll out a lot of real estate agents are wondering what next? It has some even wondering if buyer's agents will even exist moving forward. In today's episode we explore this whole idea. I give you my insight on the changes and challenges ahead.

    I talk about how a savvy buyer is going to understand that a real estate transaction is the most expensive and complex transaction in their life. They will continue to make the educated decision to engage a buyer's agent to protect their interests. I compare this to what has happened over time. It is really interesting to watches these changes ahead.

    The idea of a seller offering a reward for someone to bring a buyer has gone on in sales for as long as man has existed. Even after this settlement it will still be adventitious for sellers to continue to offer a reward to a buyer's agent who brings a ready, willing, and able buyer. Selling something for hundreds of thousands if not millions is not easy. This is not something that will easily change. As long as it does not become illegal I think the practice off incentivizing the sale will always favor the seller.

    Tune in today and share your thoughts in our Facebook Group.

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    7 mins