In this episode of the Prime Resources Podcast, Jon Hirsch from Auer Steel & Heating Supply Co. discusses the importance of building interest in the trades, particularly HVAC, among young people. He shares insights on the industry's challenges in recruiting new talent, his innovative outreach strategies, and the need for collaboration between contractors and educational institutions to create a sustainable pipeline of skilled workers. Jon emphasizes the potential for a rewarding trade career and encourages industry professionals to engage with the next generation.

In this episode of the Prime Resources Podcast, BxB Media Lead Marketing Coach Justin Ebright discusses the significance of online scheduling in today's consumer landscape, emphasizing its transition from a luxury to a necessity. He explores the user experience, business opportunities, and the challenges faced during implementation.

Justin shares the importance of analyzing the scheduling process, the role of AI, and the need for effective vendor selection. Discover how to take the first step in online scheduling to maximize opportunities for your home service business!

• 00:00 Introduction to Online Scheduling
• 05:58 Opportunities and User Experience in Online Scheduling
• 12:07 Analyzing the Scheduling Process and Conversion Rates
• 18:01 Vendor Selection and Relationship Building
• 24:02 Final Thoughts and Future of Online Scheduling

In this episode of the Prime Resources Podcast, BDR Head Coach Darby Shumway discusses how outbound calling is a powerful lead-generation strategy. Darbi shares the importance of understanding the target audience, the role of effective scripting, and the qualities that make a successful outbound caller. Darby also emphasizes the need for training, the significance of handling objections, and the potential pitfalls teams may encounter. Learn how to maximize opportunities year-round in your business by implementing an outbound calling strategy that drives leads!

• 00:00 Introduction and Background
• 02:43 Using Outbound Calling Throughout the Year
• 05:15 Crafting Effective Scripts
• 08:21 Training and Incentivizing the Team
• 11:45 Using Psychology in Outbound Calling
• 14:20 Incorporating Texting in Outbound Calling
• 18:00 Target Metrics and KPIs
• 24:47 Pitfalls in Outbound Calling to Watch Out For
• 28:31 Summary and Final Thoughts

In this episode of the Prime Resources Podcast, BDR Head Coach and electrical expert Joel Bruch discusses the trends and opportunities in the electrical services industry and the increasing demand for electrical services due to the electrification of daily life. Joel highlights the need for contractors to understand their customers' needs and provide solutions to ensure their safety and convenience, along with advising contractors to start with a solid foundation - such as hiring a qualified master electrician - and have the necessary resources and tools for the trade. Discover how to expand your market by moving into electrical services and the steps necessary to hit the ground running with a new product offering.

• 00:00 Introduction
• 03:19 Trends and Demand for Electrical Services
• 07:34 Opportunities in Electrical Services
• 10:42 Assessing Customer Base for Electrical Services
• 21:57 Discussing Energy Savings with Customers
• 25:01 Preparing to Expand into Electrical Services
• 28:20 Pitfalls to Avoid in Expanding into Electrical Services
• 34:01 Final Thoughts

In this episode of the Prime Resources Podcast, BDR Head Coach Gwen Campbell discusses the concept of an online store for contractors and provides insights on how to succeed. She explains that an online store can be anything from a simple cart system to a builder system where customers can customize their purchases.

The key is determining what type of online store to offer and what options to present to customers. Gwen also emphasizes the importance of having a sales process and involving the entire team in the online store setup.

Discover how to capture more opportunities in your market and reach a growing number of consumers who prefer to purchase online!

• 00:00 Succeeding with an Online Store for Contractors
• 04:04 The Opportunity of Online Stores for Contractors
• 06:06 System Selling and Technology in Online Stores
• 07:56 The Importance of Pre-Qualifying Customers
• 10:41 Setting Up and Maintaining an Online Store
• 13:29 Communicating with the Sales Team
• 15:58 Enhancing the Customer Experience with Pre-Qualification
• 18:02 Regularly Updating the Online Store

In this episode of the Prime Resources Podcast, BDR Accounting Coach and Service Software Integrator Brittany Baimbridge discusses the considerations and challenges of investing in field service software.

Brittany shares the benefits of field service software, essential features to look for, the importance of customization and integrations, finding the right vendor partner, and common pitfalls to avoid. Discover valuable insights and tips for successfully implementing field service software into your business.

• 00:00 - Introduction and Expertise of Brittany Baimbridge
• 02:24 - Essential Features to Look for in Field Service Software
• 06:09 - The Importance of Customization and Integrations
• 18:15 - Finding the Right Vendor Partner for Field Service Software
• 21:23 - Common Pitfalls to Avoid in Field Service Software Implementation
• 25:55 - Success Stories and Benefits of Field Service Software

In this episode of the Prime Resources Podcast, BDR Head Coach and Trainer Shaun Weiss discusses the concept of creating an avatar for a top-performing sales professional. An avatar embodies the characteristics and qualities that make a salesperson successful. Shaun identifies five key traits of a successful salesperson's avatar:

• Sales drive
• Empathy
• Toughness
• Observance
• Being process-driven

In this discussion, he emphasizes the importance of being competitive, needing achievement, staying optimistic, and mental and physical toughness. Shaun also highlights the significance of empathy without going to extremes and the value of being observant and process-driven in sales. He suggests using the avatar as a checklist for self-assessment and seeking feedback from coaches or managers to improve performance. Shaun encourages continuous learning and adaptation to stay fresh and avoid falling into a comfort zone.

• 00:00 - Defining the Salesperson's Avatar
• 05:10 - Sales Drive and Competitiveness
• 06:38 - Balancing Empathy
• 08:32 - The Importance of Toughness
• 11:26 - Being Observant and Process-Driven
• 13:26 - Using the Avatar as a Checklist

In this episode of the Prime Resources Podcast, BDR Head Coach and Trainer Chris Koch discusses the opportunities and challenges of expanding into the light commercial market for residential contractors.

In the discussion, Chris highlights the vast size of the market, with nearly 6 million commercial buildings in the US, and emphasizes the potential in smaller owner-occupied buildings like medical offices, professional office buildings, veterinary clinics, and office conversions. He also stresses the importance of knowing your numbers, managing budgets, and not overselling your capabilities.

Discover how to take an intentional, strategic, and customer-focused approach to entering the light commercial market.

• 00:00 - Introduction
• 02:18 - The Opportunity in Smaller Owner-Occupied Buildings
• 08:24 - The Benefits of Commercial Maintenance Contracts
• 12:51 - Utilizing Existing Team Members for Sales
• 23:15 - Avoiding Pitfalls and Knowing Your Market
• 29:58 - Taking Action: Getting Started in the Light Commercial Market
• 33:13 - Conclusion