Statistics show there’s no shortage of people pitching their expertise and services, but no one’s really paying attention to them. Dan Sullivan and Gord Vickman explain why so many pitches get ignored and how to actually engage with the people you’re pitching to.

In This Episode:

People can pay attention to only one thing at a time.

Nobody’s looking for answers. They’re looking for questions.

Instead of thinking about a marketplace, you can focus just on relationships.

The pitch can’t be about you. It has to be about the client.

People who work in competitive organizations might keep their future aspirations a secret.

Everyone has developed pitch filters as well as content and entertainment filters.

There's a crisis growing in the technological and marketing worlds where it’s taking more effort and more money to not get a result.

Having questions that get another person to think about their future is 100 times more powerful than any answer you could give them.

Resources:

Your Life As A Strategy Circle by Dan Sullivan

Learn more about Strategic Coach

Article: The 4 Freedoms That Motivate Successful Entrepreneurs

Walter Payton – Hall of Fame NFL running back and philosopher

Anything And Everything - Podcast with Dan Sullivan and Jeffrey Madoff

Dan Sullivan and Gord Vickman share some secrets of teamwork that Dan highlights in his new book, Everyone And Everything Grows. When a crisis hits, your team should be positioned to come out stronger for the challenge. Learn how Strategic Coach® pulls it off, how technology assists, and how an amazing company culture makes the whole thing possible.

In This Episode:

Video conferencing platforms like Zoom aren’t communication tools, they’re transportation tools.

Competitive internal politics always interfere with company culture and great communication.

Build your team so they don’t have to spend any energy on defending themselves.

At Strategic Coach, when something doesn’t work, it’s usually not an individual problem but a system problem or a structure problem.

There are only two teams you should be on: the winning team or the learning team.

At large corporations, everything grinds to a halt because people spend more time trying to avoid mistakes than actually creating things.

Resources:

Everyone And Everything Grows by Dan Sullivan

The Impact Filter™

The Experience Transformer®: How To Transform A Negative Experience (Video)

Unique Ability®

Welcome To Cloudlandia podcast with Dan Sullivan and Dean Jackson

AI As Your Teammate by Evan Ryan

Dan Sullivan and Gord Vickman discuss the importance of deciding who's in the room when it comes to podcasting. They highlight how Strategic Coach® is selective about who they allow in their workshop rooms and how this consistency extends to other “rooms,” such as your audience. They also mention the possibility of niching down and specializing in podcasting, citing an example of a podcast for optometrists with a very strange focus.

In This Episode:

• Sometimes, the smaller the niche, the bigger the market.
• Bureaucracies love solutions like lockdowns that let them catch up.
• How to wreck a radio station. Playing it safe is not how to stay at the top.
• The difference between style and fashion. (You want to find your style.)
• The freedom of cash confidence. Or, how to say no to jets and dinners.

Resources:

Always Be The Buyer By Dan Sullivan

The story of Diogenes and Alexander

Total Cash Confidence By Dan Sullivan