00:00 Introduction 01:36 E-commerce Trends and Personal Updates 06:10 Marketing Strategies and Media Mix 17:28 Forecasting and Setting KPIs 52:09 Testing and Measuring Incrementality Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

This week we have the Shopify President Harley Finkelstein joining the squad. This is one not to miss - we’re talking founder mode, getting rid of chaos monkeys, how to stay focused on the most important thing, having a growth mindset in business, the future of Shopify and much more.

00:00 Introduction to Shopify and Harley's Journey

04:09 Founder Mode: Insights and Experiences

23:13 The Importance of Being in the Details

34:01 Chaos Monkey: Streamlining Operations

49:52 The Future of Shopify: A Retail Operating System

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

Today it’s the trio back together and we’re talking gifts with purchase, being in “foundermode” and when and when not to delegate, incremental attribution and third party analytics, performance creative and our takes on the latest Meta updates.

00:00 Introduction

07:20 The Power of Creative Diversity

21:47 The Magic of Founder Mode

28:18 Delegating and Hands-On Involvement

32:31 The Challenges of Direct-to-Consumer Brands

33:56 Connecting with Employees at All Levels

36:30 Facebook's Ad Updates

43:03 The Cost of Creative

01:04:06 Finding Affordable Creative Talent

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/