Search Marketing, often referred to as SEO, can be tricky to use effectively in your business. However, with the right approach and persistence it can provide your business with leads for years to come.

Today’s guest, Claire Taylor, is a Digital marketing and SEO Strategist who has mastered the process of optimising her client’s websites to be found by their customers online. In today's episode she shares some examples of how effective SEO can be in generating leads for your business, as well as also sharing her personal health story about her autoimmune condition.

What You’ll Learn In This Episode

- How the role of SEO in business has changed in recent years and how this can be used to your advantage.

- Strategies to improve your SEO strategy for your business by using niching and specific search terms.

- Which tools can be used to start analysing your website traffic and optimising your website now.

- The differences between using social media advertising and SEO in your business.

- Real examples of the results that can be achieved by applying Search Marketing the right way.

Resources:

- Find out more about Samantha Lubanzu https://samanthalubanzu.kartra.com/page/LinkedInBook-Waitlist

- Find all of Claire’s services at https://www.claire-taylor.co.uk/

- Visit the website https://thatstrategyco.com/

- Join my mailing list - https://go.lisajohnson.com/mailinglist

- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/

- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist

- Join the discussion at www.facebook.com/groups/thatstrategygroup/

- Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist

- Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

This week we're talking about something many people find challenging… tech! This is something I used to be put off by as well but working with tech experts has shown me that it’s not as difficult as it seems to get to grips with the tools that are out there for building a customer base online, and that these tools should be embraced to improve how we engage with customers.

Today’s guest is a perfect example of a tech expert who is changing the way things are done in her specialism which is funnel building. Kerry Moorse talks about how her business, Funnel Sketchers, provides the services business owners need at prices they want, and with the level of customer service they deserve.

What You’ll Learn In This Episode

- How to combine automated AI services with real human connection to connect with customers whilst streamlining your internal processes.

- Methods to maximise satisfaction with your service by nurturing customers as individuals and tailoring their customer experience.

- The way Kerry juggles family and business life whilst still doing the other things she wants such as travelling.

Resources:

- Find out more about Samantha Lubanzu https://samanthalubanzu.kartra.com/page/LinkedInBook-Waitlist

- Join That Strategy Club

- Find out more about Kerry’s Business at funnelsketchers.com

- Visit the website https://thatstrategyco.com/

- Follow me on Instagram @lisajohnsonstrategist

- Follow me on Facebook @lisajohnsonstrategist

- Join the discussion at @thefabulous5percent

- Subscribe to my YouTube channel

In this podcast we are talking about the transition from corporate to business ownership, a change I am only too familiar with! We discuss how many people slip into doing the same role as their corporate job, even after leaving corporate, and how to use the skills developed through a corporate career to build a life you love running your own business.

Our guest this week is Sarah Orchard, a former Marketting Manager, who used the skills she developed working for her previous employer to launch a successful business career of her own. She shares her journey from leaving her corporate role, travelling the world, building an incredible luxury treehouse business, and helping others in her industry build their businesses by using clever marketing strategies to save a fortune on booking fees for their accommodation.

What You’ll Learn In This Episode

- How it is possible to minimise fees paid to booking agencies by building online visibility using your own platform.

- How brand positioning and effective SEO can help ensure your business generates all the leads it needs to thrive.

- How expectations of a corporate job and “climbing the ladder” are not always what they seem.

Resources:

- Find out more about Samantha Lubanzu https://samanthalubanzu.kartra.com/page/LinkedInBook-Waitlist

- Join That Strategy Club

- Find more about Sarah’s services at: https://www.instagram.com/getfullybooked

- Visit the website https://thatstrategyco.com/

- Follow me on Instagram @lisajohnsonstrategist

- Follow me on Facebook @lisajohnsonstrategist

- Join the discussion at @thefabulous5percent

- Subscribe to my YouTube channel