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Leveraging Thought Leadership

By: Peter Winick and Bill Sherman
  • Summary

  • Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight. Where will thought leadership take you? In each episode, we engage with thought leaders from diverse backgrounds. Whether it’s professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential. Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth. Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business. With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership. Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions. Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development. As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment. Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery. Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and ...
    Copyright © 2018 - 2024 Thought Leadership Leverage. All Rights Reserved.
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Episodes
  • Revolutionizing Productivity with 5 Dynamics | Karen Wright Gordon | 579
    Jun 30 2024

    In this episode of the Thought Leadership Leverage podcast, host Bill Sherman chats with Karen Wright Gordon, CEO of 5 Dynamics, about revolutionizing organizational performance.

    Karen explains their unique assessment, a product of Mike Sturm's pioneering research. This tool, while not the company's sole focus, is integral to their methodology. It reveals individual preferences in project phases, enhancing productivity by aligning tasks with personal strengths.

    Karen elaborates on the five phases: Ideation, Alignment, Planning, Execution, and Evaluation. Each person has phases where they excel and others that drain them. Their assessment helps identify these preferences, fostering a more efficient and satisfying workflow.

    Karen's journey with 5 Dynamics began when she encountered Mike Sturm at a Women's Presidents Organization meeting. Despite her company's success, she felt unfulfilled. Mike's insights resonated with her, leading her to acquire and further develop his IP, making it accessible and practical for businesses.

    Karen's vision transcends merely improving performance; she aims to democratize coaching and transform organizational cultures. By focusing on creating a unique lane rather than competing with others, she emphasizes the importance of having Champions—advocates who believe in and spread the methodology.

    Karen also shares how their methodology has surprised them with its versatile applications, from the corporate world to academia and healthcare. Studies have shown improvements in teamwork, satisfaction, and overall performance when using the 5 Dynamics framework.

    To keep the work fresh and vital, Karen collaborates with a diverse team, including a young neuroscientist and a seasoned chief revenue officer. This diversity ensures a broad reach and rich perspectives in their thought leadership efforts.

    Karen feels a profound responsibility to honor Mike Sturm's legacy. Continuing his work and seeing its impact on people's lives keeps her inspired and driven.

    Three Key Takeaways:

    • Leveraging Personal Preferences: The 5 Dynamics assessment identifies individual preferences in project phases, enhancing productivity by aligning tasks with personal strengths.

    • Creating a Unique Path: Karen emphasizes the importance of not just competing but creating a new lane, focusing on democratizing coaching and transforming organizational cultures.

    • Honoring Legacy and Innovation: Karen's dedication to Mike Stern's legacy drives her to keep the work impactful and fresh, collaborating with a diverse team to reach wider audiences and bring new perspectives.

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    40 mins
  • Head, Heart, Gut: Aligning for Success | Judy Wilkins Smith | 578
    Jun 23 2024

    In this episode of the Thought Leadership Leverage podcast, host Bill Sherman sits down with Judy Wilkins Smith, an executive coach and trainer specializing in Systemic Constellation Work. Judy has recently released her second book, "The Hidden Power in Your DNA: How to Use Genealogy to Explore Ancestral Patterns & Transform Your Life." Dive in as she shares insights from her transformative journey and groundbreaking work.

    "Decoding Your Emotional Blueprint," emerged from personal tragedy. After losing her father, she turned to writing to channel her emotions. Her background in award-winning poetry helped her craft a powerful narrative that connects deeply with readers. That ability to connect and evoke emotion can be seen in Judy's Systemic Constellation Work. Bringing hidden patterns to light by Using 3D tools like paper and props, she helps clients visualize and understand their obstacles. This method allows for a tangible shift in perception and strategy.

    Judy talks about the humble journey of becoming the biggest version of oneself. It's about taking full responsibility for personal growth and inviting others to join the adventure. She emphasizes the importance of growth feeling like play rather than a burden. She uses these same ideals when helping clients see the biggest versions of themselves. In her coaching Judy prefers inviting clients to explore their potential rather than pushing them. She’s keenly aware of hesitation, understanding it as a form of self-protection that can be transformed into a strength.

    Judy reflects on her own journey with undervaluing her work. Coming from a culture that shies away from ambition, she struggled with Imposter Syndrome. Her growth involved recognizing her worth and pushing past those limiting beliefs.

    Judy discusses her "Head, Heart, and Gut" framework, which combats negative self-talk and aligns these three powerful centers to manifest success. When your heart, head, and gut are in sync, you unlock your full potential.

    Looking ahead, Judy sees the need for leaders who inspire rather than push. She emphasizes moving beyond victimhood, using personal challenges as a catalyst for remarkable achievements.

    Three Key Takeaways:

    • Transformative Power of Ancestral Patterns: Judy Wilkins Smith's
    work with Systemic Constellation reveals how understanding and
    addressing ancestral patterns can transform lives. Her books,
    "Decoding Your Emotional Blueprint" and "The Hidden Power in Your DNA," explore how genealogy and systemic work can uncover hidden influences and provide pathways to personal growth.

    • Aligning Head, Heart, and Gut: Judy emphasizes the importance of aligning one's head, heart, and gut. By overcoming negative self-talk and ensuring these three elements work together, individuals can achieve conscious manifestation and unlock their full potential. This alignment is crucial for personal and professional success.

    • Inspiring Rather Than Pushing: Judy advocates for leadership that inspires rather than pushes. She highlights the significance of
    inviting others to explore their potential and grow in a supportive
    environment. Her approach focuses on turning challenges into strengths and moving beyond a victim mindset to achieve remarkable outcomes.

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    31 mins
  • The Ghostwriter's Blueprint for Success | Phil Simon | 577
    Jun 20 2024

    In this riveting episode of Thought Leadership Leverage with host
    Peter Winick, we dive into the world of non-fiction with Phil Simon, a multifaceted writer, ghostwriter, speaker, and podcaster. Phil shares his journey from a college professor in business information systems to becoming a prolific author and the founder of a hybrid publishing company. He explains his dual role as both a creator and coach, helping others craft their books and platforms while avoiding common pitfalls.

    Phil recounts his transition into writing in 2008, which ignited his passion for the craft and led to the establishment of his own publishing company. His unique perspective as an author, ghostwriter, and publisher enables him to guide others effectively. He emphasizes the importance of finding the right fit with clients, setting clear expectations, and ensuring that the client's voice shines through while adhering to effective business writing principles.

    Discussing the ghostwriting process, Phil highlights the critical need for compatibility and clear communication with clients. He shares insights into the evolving publishing landscape, noting the rise of hybrid publishing as a cost-effective and rewarding alternative to traditional publishers. Authors now have more control and potential for higher rewards, balancing the risks with substantial marketing and support efforts.

    Phil also delves into his personal intellectual property, which he
    proudly owns under "Racket Publishing." This ownership allows him to explore various avenues, such as international translations and teachable courses, without intermediary restrictions. He discusses innovative business models that leverage the credibility of a published book, including bespoke versions for corporate clients, custom training, and webinars.

    Phil's experience underscores the chaotic yet rewarding nature of
    thought leadership and publishing. His advice for aspiring authors and thought leaders is to embrace the non-linear path to success and capitalize on the multifaceted opportunities a book can provide.

    Three Key Takeaways:

    Embrace Hybrid Publishing: Phil Simon emphasizes the advantages of hybrid publishing over traditional routes. This model offers authors more control, potential for higher rewards, and flexibility, while still maintaining professional quality. Hybrid publishing allows authors to manage costs and directly benefit from their work.

    Find the Right Fit in Ghostwriting: The importance of compatibility and clear expectations in ghostwriting is crucial. Successful partnerships hinge on mutual understanding and clear communication, ensuring the final product resonates with the intended audience and meets client expectations.

    Leverage Your Book for Broader Opportunities: Owning your
    intellectual property opens up diverse monetization avenues. Phil
    discusses how a book can elevate your brand, allowing for additional revenue streams through custom training, webinars, and bespoke book versions for corporate clients. Embracing these opportunities can significantly enhance your thought leadership platform.

    If you want to learn more about the Changing Landscape of Publishing be sure to check out this video by Peter Winick.

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    21 mins

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