Welcome to another episode of How to Start, Grow, and Monetise Your Podcast!

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This episode is packed with actionable insights to help you find the perfect niche for your podcast - whether you're looking to boost your brand, build authority, or simply share your passions with the world.

• Why Finding a Podcast Niche is Essential: Discover why getting specific in your podcast niche can skyrocket your reach and authority, especially in a crowded space.
• Passion vs. Expertise Exercise: Learn a simple, effective exercise to uncover topics that blend your passion with your expertise. Perfect for honing in on a niche that you'll love talking about for years to come.
• Niche of a Niche Strategy: Understand the importance of narrowing down your topic—think "vintage BMWs" instead of just "cars"—to attract a dedicated audience.
• Defining Podcast Success: Explore how to define your unique version of success, whether that's landing consulting gigs, building brand authority, or simply growing a loyal audience.
• Practical Tools & Tips: Leverage tools like Google Trends, AnswerThePublic, and ChatGPT to pinpoint trends and audience needs within your expertise.

Key Takeaways:

• There’s “Riches in Niches”: The more specific your niche, the better your chances of creating meaningful connections with a dedicated audience.
• Match Passion & Expertise: Use our practical exercise to discover topics you’re both passionate and knowledgeable about, ensuring you’ll enjoy creating content long-term.
• Know Your Podcast Goals: Define what success looks like for your podcast to stay focused and evaluate your growth effectively.

Resources Mentioned:

• Pod School: Join the free Pod School community for access to guides, blueprints, and webinars with podcasting experts. Perfect for content creators serious about growth and monetisation. Join Pod School here!

In This Show We Cover:

Podcast niche discovery, How to find podcast topics, Podcast niche ideas, Building a podcast audience, Podcasting tips for beginners, How to monetize a podcast, Podcast for business growth, Starting a podcast for brand authority, Pod School community

In this episode, hosts Alex Chisnall and James Burtt dive into how to start a podcast without breaking the bank. Whether you have £25 or £500, this guide covers the must-have equipment and affordable tools to launch a high-quality podcast from scratch. Alex shares how he began with a £25 headset and now sees up to 50,000 downloads monthly, proving that a low budget doesn’t mean low impact.

• Affordable Podcast Gear to Get Started: Discover why you don’t need to spend thousands. Alex and James recommend beginner-friendly equipment like the Blue Yeti microphone (£50) and Logitech webcam (£80), ideal for new podcasters.
• Using Remote Recording Platforms: Learn about the benefits of Riverside.fm for remote recording. It offers high-quality audio and video, echo cancellation, and is budget-friendly with subscription options.
• Recording Remotely vs. In-Studio: James and Alex discuss how recording remotely not only saves on production costs but also simplifies scheduling with guests, especially for international interviews.
• Start Small and Grow: Emphasising the "start now, get perfect later" mindset, they encourage beginners to launch with minimal gear—like a laptop mic and camera—and improve as they go.
• Community Building and Audience Engagement: Tips on using remote platforms to give your community exclusive access and behind-the-scenes content, building a loyal listener base early on.

• Recording Gear Suggestions: Use budget-friendly gear like the Blue Yeti mic and Logitech webcam to enhance audio and video quality without high costs.
• Remote Recording Benefits: Platforms like Riverside.fm make podcasting convenient, cost-effective, and accessible for beginners.
• Engagement-Driven Content: Focus on content value and authentic connections with listeners to build engagement over time.

• Riverside.fm – Ideal for remote recording with features like echo cancellation, video syncing, and live streaming.
• Blue Yeti Microphone – Quality audio on a budget, perfect for beginners.
• Logitech Webcam – Affordable option for high-quality video recording.
• Pod School – Join the free Pod School community for resources, live webinars, and support from fellow podcasters.

Starting a podcast on a budget, Best podcast gear for beginners, Affordable podcast equipment, Remote podcast recording tips, How to grow a podcast audience, Low-cost podcast setup, Riverside.fm for podcasting, Podcasting community resources.

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This podcast is brought to you by Pod School, a free community for aspiring podcasters. At Pod School, you'll access resources like tactical guides, blueprints, and live webinars. Join hundreds of content creators and learn the strategies to start, grow, and monetize your podcast. Click https://tinyurl.com/joinpodschool to join Pod School now!

Why Podcasting is a Powerful Tool for Building Brands and Businesses

Are you ready to transform your brand and business through podcasting? In this episode, hosts James Burtt and Alex Chisholm unpack the vast potential of podcasting as a tool for brand growth and customer engagement. With their combined experience of launching over 400 successful podcasts—98% of which have hit iTunes top charts—James and Alex are here to share insider tips and actionable steps for anyone looking to dive into podcasting and make it impactful.

• Podcasting’s Untapped Potential: Discover why podcasting is a “blue ocean” for content creators, with only 380,000 shows released monthly versus the 400 million global listeners. James and Alex break down the stats to show why now is the ideal time to start.
• Creating Content That Converts: Learn how to move from making content for the sake of it to crafting podcasts that build brand loyalty, engage listeners, and ultimately convert them into customers.
• Global Reach and Influence: With 1200 average downloads per show and high engagement rates, podcasts offer unique access to a global audience. Hear how James and Alex use podcasting to reach listeners in 183 countries and expand their network.
• Easy Start-Up Options: The hosts debunk myths about expensive equipment and highlight how anyone can begin podcasting with minimal resources, even from a mobile phone.
• Building Brand Authority: Podcasting lets you educate, inspire, and connect with your audience on a deeper level, which traditional media can’t offer. James and Alex show how podcasting helps build trust and establish you as an authority in your niche.

• Podcasting as a Business Tool: Tap into the power of podcasting to create a “content engine” for your brand, reach a targeted audience, and drive business outcomes.
• Networking Opportunities: Use your podcast as a way to connect with industry leaders and influencers you may not typically have access to.
• High Engagement Rates: Podcast listeners typically consume 80% of episodes, making this a valuable platform for brands looking to connect deeply with their audience.

This podcast is brought to you by Pod School, a free community for aspiring podcasters. At Pod School, you'll access resources like tactical guides, blueprints, and live webinars. Join hundreds of content creators and learn the strategies to start, grow, and monetize your podcast. Click https://tinyurl.com/joinpodschool to join Pod School now!

Podcasting for business, How to start a podcast, Podcast monetization strategies, Growing a podcast audience, Brand building with podcasts, Podcasting tips for beginners, Global reach with podcasting, Podcasting community.

Listen on Apple Podcasts, Spotify, Amazon Music, and wherever you get your podcasts.