Episodes

  • Marketing With a Cause: Understand Mission and Non-Profit Marketing

    Marketing With a Cause: Understand Mission and Non-Profit Marketing
    Apr 11 2019
    Finding ways to give back in business can be highly rewarding, but what if your business made giving back a part of its brand and incorporated it into its marketing? Mission marketing not only embraces corporate philanthropic goals, but it can additionally enhance your brand in your buyers' eyes. Taking cause-based business a step further, non-profit entities enlist emotional marketing to promote their missions. In this episode, host Bonnie Taylor discusses both types of marketing before bringing in special guest, Brendan Hurley, CMO with Goodwill of Greater Washington.
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    54 mins
  • Video Marketing: Beyond Lights, Camera, Action!

    Video Marketing: Beyond Lights, Camera, Action!
    Apr 4 2019
    Video marketing has come a long way from its television commercial days! Today's video marketing options allow us to shoot quality content on the fly, increasing our access to this ever-growing, flexible tool. In this episode, host Bonnie Taylor explores video marketing's best practices and uses in the modern marketing program with special guest, René Wells, from Apus Media, Inc.
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    53 mins
  • How to develop a professional marketing campaign

    How to develop a professional marketing campaign
    Mar 28 2019
    Developing a marketing campaign is a process requiring careful planning and an adherence to details and deadlines. What are the steps involved with this process and how can you apply it to your own marketing program? In this episode, host Bonnie Taylor shares her own marketing campaign development process, including best practices at each stage as well as potential pitfalls you should avoid with your own campaigns.
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    53 mins
  • Driven by Data: Using Analytics to Improve Marketing's ROI

    Driven by Data: Using Analytics to Improve Marketing's ROI
    Mar 21 2019
    One of the trickiest tasks in marketing has be tracking Return on Investment (ROI) and determining program success beyond sales. Fortunately today's marketing programs can employ marketing analytics to supply them with actionable, real data on everything from campaign results to buyer actions. In this episode host Bonnie Taylor will explore marketing analytics and give a few tips for evaluating success, no matter your business size. She will be joined by business intelligence and data visualization expert, Padma Chitrapu, who will share how data is tracked and used by today's businesses.
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    53 mins
  • Digital Marketing: the rapidly changing tools in marketing today

    Digital Marketing: the rapidly changing tools in marketing today
    Mar 14 2019
    Digital marketing has dramatically changed how we promote our businesses and interact with potential buyers in recent years, but is it a right fit with every business? In this episode, host Bonnie Taylor provides an overview of digital marketing, including what tools and best practices every business should use to achieve success in today's markets. She will be joined by special guest, Global Digital Marketing expert, Bill Barrett.
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    53 mins
  • Becoming Number 1 in 10,000: Understanding Advertising

    Becoming Number 1 in 10,000: Understanding Advertising
    Mar 7 2019
    When the average person sees between 4,000 and 10,000 advertisements every day, how can your business stand out? Through a strategic marketing process! In this episode, host Bonnie Taylor explores the world of traditional and digital advertising, including sharing her tips for choosing and evaluating the many advertising options available today and tips for building a powerful advertisement that will get your business noticed.
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    54 mins
  • Socially connected: understanding social media marketing

    Socially connected: understanding social media marketing
    Feb 28 2019
    Social media is one of the most talked about marketing communications tools today, but finding success isn't as easy as 1-2-3 post. In this episode, host Bonnie Taylor explores social media's role within the modern marketing program. She identifies and describes the big channels and how they fit within marketing's growth role. She is joined by special guest, Jennifer Abernethy, author of The Complete Idiot's Guide to Social Media Marketing.
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    57 mins
  • How much spend is enough? Setting your marketing budge

    How much spend is enough? Setting your marketing budge
    Feb 21 2019
    If the saying, 'you have to spend money to make money,' is true, then setting your marketing budget is one of the most important tasks in business. In this episode, host Bonnie Taylor explores marketing budgets and shares minimum budgets for each stage of a business's life cycle before diving into ways to waste and save money in marketing. Bonus content: listener questions answered.
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    55 mins