Episodes

  • Listen to the Trailer

    Listen to the Trailer
    Aug 16 2021
    Preview this series to learn about the winners and losers of cannabis legalization in Canada.
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    2 mins
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  • Episode 1: Legalization Day

    Episode 1: Legalization Day
    Aug 17 2021
    We set the stage for weed legalization in Canada, zooming in on the sleepy, seaside town of St. John’s, Newfoundland, the first Canadian city to celebrate legal cannabis with late-night lineups and midnight grand openings of the nation’s first recreational cannabis retail outlets.
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    28 mins
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  • Episode 2: The Grey Market

    Episode 2: The Grey Market
    Aug 17 2021
    One of the government’s big promises was that legalizing weed would stamp out the black market. So…why did we see the illicit market explode after legalization was announced?
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    33 mins
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  • Episode 3: The Green Rush

    Episode 3: The Green Rush
    Aug 17 2021
    We meet the heads of two of Canada’s largest cannabis companies as they vie for control of the emerging market and draw in mom-and-pop investors looking to make money on the nation’s “green rush.” It’s a modern-day Cola Wars…but with weed.
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    37 mins
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  • Episode 4: Is Weed Good for You?

    Episode 4: Is Weed Good for You?
    Aug 17 2021
    Once upon a time, cannabis was a culture of activism. From Vancouver’s downtown eastside to the White House itself, we meet crusaders on both sides of the pro- and anti-weed divide who are still waging the war, even after legalization.
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    34 mins
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  • Episode 5: The Thin Green Line

    Episode 5: The Thin Green Line
    Aug 17 2021
    With legalization, Canada’s War on Drugs - or at least the weed part of it - effectively ended, leading to an overnight change in decades of policing policy. So why did this war’s ostensible winners feel left out? And why were tough-on-crime cops profiting in the legal market?
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    38 mins
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  • Episode 6: Wild Wild West

    Episode 6: Wild Wild West
    Aug 17 2021
    Is Canada’s legal weed landscape a bit too, well, Canadian? We meet shop owners in two areas that have bucked the national trend toward government oversight and over-regulation - the Wildrose province of Alberta and the sovereign Mohawks of Tyendinaga Territory.
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    31 mins
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  • Episode 7: No Smiling

    Episode 7: No Smiling
    Aug 17 2021
    Weed may be legal, but it’s still nearly impossible to market. We meet a lawmaker who bristled at federal rules forbidding smiling in cannabis advertising, and talk about branding with one of Canada’s most august, eminent stoners - Tommy Chong. We also chat about building a weed brand with Kevin Smith, veteran maker of “stoner movies,” who was himself a late-blooming stoner.
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    30 mins
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