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Geronimo Unfiltered

Geronimo Unfiltered

By: TBC Studios
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 Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast for ambitious boutique studio owners who are allergic to average and know they’re capable of more. They’re just missing the HOW. I’m your host Doza, CEO and Founder of The Geronimo Academy... And together with my crew and my community of owners and managers who are the doers and the implementers, we are on a mission to pioneer a better way to own and operate a health and fitness business, while building a life you love, not hate. So, if you’re ready to push your boundaries, level up your money, meaning and impact & stop doing it all alone… then you’re in the right place ... This is going to be raw and unfiltered, zero bullshit. So take a deep breath, strap yourself in, and let’s get started.Geronimo Unfiltered 2023 Economics Hygiene & Healthy Living Leadership Management & Leadership
Episodes
  • From Zero to Hero: How AI Agents Are Replacing Busywork & Building Superhuman Businesses

    From Zero to Hero: How AI Agents Are Replacing Busywork & Building Superhuman Businesses
    Jun 24 2025
    If you still think AI is just a Google replacement, you're already falling behind. Because here’s the truth: AI is no longer about answering questions. It's building full-blown agents that handle entire workflows for you—freeing up your time, reducing burnout, and allowing you to scale smarter than ever before. In this episode, we sat down with Mark B, Head of AI at Geronimo, to break down exactly how AI is reshaping businesses RIGHT NOW. Here’s what we’re covering: -Why AI isn't a Silicon Valley toy anymore—it's mainstream, and it's here to stay -The 4 levels of AI adoption every business owner needs to understand -How AI agents are replacing admin tasks, lead research, and repetitive workflows -The exact way Geronimo is using AI to scale coaching, ad copy, and internal operations -Why 'human in the loop' is the ultimate productivity superpower -How AI will change hiring forever (and why 20 years experience may no longer matter) -The biggest traps business owners fall into when overusing AI too early -The R.I.C.E. framework to train AI tools to think like you -The real-world tools you can start using TODAY to reduce burnout and free up your team -Why empathy, leadership and human nuance will always win—even in an AI-first world -How business owners can start building their personal AI operating system for $20/month -Where the risks are (privacy, hallucinations, and the future 'dark forest' of AI) … and a whole lot more Chapters: ⏳ [00:00] Welcome to the AI Deep Dive with Mark B ⏳ [02:00] What Every Business Owner Needs to Know About AI in 2025 ⏳ [06:00] Why AI Is Guessing—and How That Powers Creativity ⏳ [09:00] The Evolution: From Google Replacement to Business Co-Pilot ⏳ [12:00] Real-World Example: AI Agents Replacing Lead Research ⏳ [16:00] The Future: Hybrid Workforces of Humans & AI Agents ⏳ [19:00] Why 'Human in the Loop' Will Always Be Essential ⏳ [22:00] Levels of AI Adoption: Search, Memory, Agents & Org Structures ⏳ [27:00] Are Jobs Being Replaced? Where It's Already Happening ⏳ [30:00] Industries on the Edge: Law, Healthcare, and Customer Service ⏳ [35:00] How Hiring Is Shifting Away From Experience to AI Fluency ⏳ [42:00] The Problem of AI Hallucinations and How to Guard Against Them ⏳ [46:00] The Jagged Frontier: Where AI Struggles (Numbers, Reasoning, Context) ⏳ [50:00] How to Customise AI Using the R.I.C.E. Framework ⏳ [56:00] Prompting Like a Pro: The Secret to High-Quality AI Output ⏳ [58:00] Real Life Example: How Geronimo Uses Custom GPTs Across the Business ⏳ [63:00] Building Inspector Gadget: Sales & Coaching Call Scoring ⏳ [70:00] Why AI Is Helping Humans Focus On What Actually Moves The Needle ⏳ [73:00] Ending Burnout: The 3 Ways Business Owners Should Start Using AI ⏳ [80:00] Why Fitness Studios Are In The Perfect Industry To Augment AI ⏳ [87:00] Live Q&A: Bots, Sales, Websites & Predicting Member Behaviour ⏳ [98:00] The Non-Negotiables For Business Owners Moving Into An AI Future Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    1 hr and 47 mins
  • The Brutal Reality of Scaling Multi Studios: The Systems You Need to Survive

    The Brutal Reality of Scaling Multi Studios: The Systems You Need to Survive
    Jun 17 2025
    Most studio owners dream of expansion—until they get punched in the face by reality. Because here’s the truth: opening multiple studios isn’t just copy-paste. It tests your leadership, your systems, and your sanity. In this episode, we’re sitting down with multi-studio owners to break down the exact systems you need to scale successfully without burning out or blowing up your business. Here’s what we’re covering: -Why starting a second studio is nothing like opening your first (and the mistakes that nearly broke them) -The critical systems you MUST have in place before you even consider expanding -How documented playbooks are the key to freeing yourself from day-to-day operations -The onboarding system that ensures your culture scales with your business -Why hiring the right people for the right roles is a total game changer -The power of numbers: the metrics you need to track daily, weekly and monthly -How a dual converter sales system dramatically increased conversions while reducing stress on the team -Red flags that prove you’re NOT ready to scale (and how to fix them) -The biggest personal lessons they learned while scaling—from burnout to leadership breakthroughs -How creating a Vivid Vision helps align your entire team towards your long-term goals -Why business is a skill you can learn—and the resources to help you do it … and a whole lot more Chapters: ⏳ [00:00] The Brutal Reality of Scaling Multi Studios ⏳ [02:26] The Hard Lessons from 1 to 2 Studios ⏳ [06:08] Scaling Fast: From 2 to 6 Studios ⏳ [10:00] What Broke First? The Messy Truth ⏳ [12:04] Systems vs. Chaos: The Power of Playbooks ⏳ [17:07] The 3 Must-Have Systems for Scaling ⏳ [23:03] Hiring & Onboarding to Protect Your Culture ⏳ [24:24] The Dual Converter Sales System Explained ⏳ [28:28] The Right People in the Right Seats ⏳ [31:14] The Red Flags That Mean You're Not Ready to Scale ⏳ [34:04] The Win-The-Week System for Growth ⏳ [41:12] Advice to Our Former Selves Before Scaling ⏳ [43:19] The Personal Growth Journey of Scaling ⏳ [52:11] The Next Level: Vision, Leadership & Legacy ⏳ [54:46] Final Takeaways & Homework for Growth Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    57 mins
  • Rare Breed: From Local Gym to Movement

    Rare Breed: From Local Gym to Movement
    Jun 10 2025
    They didn’t scale with luck. They scaled with bold decisions, team buy-in, and no free trials. In this episode, Doza sits down with the founders of Rare Breed—a boxing gym that’s gone from local standout to multi-location leader. You’ll hear the real story behind their growth: → The systems they built → The mindset shifts that changed everything → The team culture driving performance If you want to build without the burnout—this one’s for you. Here's what we cover: Why Most Studios Stay Stuck The Silent Killers of Growth What Happens When You Install Real Systems Mindset Shifts That Unlock Scale How to Build a Team That Steps Up Keeping Culture Strong While You Grow What the Founder Actually Needs to Let Go Of Avoiding Burnout on the Road to $1M+ The Difference Between Leading and Managing Your Next Move if You Want to Scale Without Burning Out. Chapters ⏳ 00:00 – The Real Reason Most Studios Stay Stuck ⏳ 04:10 – Growth Isn’t Always a Sign of Health ⏳ 08:40 – What Happens When You Install Real Systems ⏳ 13:05 – The Mindset Shift That Unlocks Scale ⏳ 17:50 – How to Build a Team That Steps Up ⏳ 22:15 – Culture Is a System, Not a Vibe ⏳ 26:45 – Why Your Studio Plateaus at $30K/Month ⏳ 30:30 – Burnout Is a System Failure, Not a You Problem ⏳ 34:00 – Leading vs. Managing (And Why It Matters) ⏳ 38:20 – Your Move: What to Fix First ⏳ 41:10 – Most Founders Are Still Doing $10 Tasks ⏳ 44:55 – How to Get Your Time Back as a Studio Owner ⏳ 48:30 – What Makes a Team Take Ownership ⏳ 52:40 – Why Clarity Beats Hustle Every Time ⏳ 56:00 – The Questions That Will Unf*ck Your Business Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books’ for my personal recommendations or ‘non-negotiables’. WANT MORE?: To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
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    1 hr and 7 mins
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