In the latest episode of BDR's Prime Partners Podcast, Zene Wynkoop, Director of Client Services & Technology at BxB Media, discusses the crucial role of staying updated on Google's changes to optimize your marketing strategy and budget.

In this episode of the Prime Partners podcast, Zene Wynkoop, Director of Client Services & Technology at BxB Media, discusses the crucial role of staying updated on Google's changes to optimize your marketing strategy and budget.

This short conversation explores the importance of maintaining an updated Google Business Profile, the role of diverse content strategies, and the significance of measuring ROI effectively. Zene shares insights on common mistakes contractors make and offers predictions on future trends in digital marketing, emphasizing the need for adaptability and continuous learning in the industry.

• 00:00 Introduction
• 08:41 Recent Changes in Google and Their Impact
• 14:24 Content Types and Their Importance in Marketing
• 23:10 Measuring ROI and Revisiting Past Strategies
• 26:48 Effective Targeting and Attribution in Marketing
• 31:23 Understanding Market Differences and A/B Testing
• 38:23 The Importance of Google Business Profile and Mobile Optimization
• 44:35 Preparing for Future Google Updates and AI Integration