• Exploring Generative AI and Its Impact on Demand Generation

  • Jul 15 2024
  • Length: 54 mins
  • Podcast

Exploring Generative AI and Its Impact on Demand Generation

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  • Summary

  • The explosion in use of generative AI tools has had a tremendous effect on business operations across many disciplines. Marketing and go-to-market functions have arguably been touched the most.

    In this episode of Growth Loop, Sarah Hartland, Director of Demand Generation at Endor Labs, joins the conversation. We cover a wide range of topics, including the distinction between demand generation vs. lead generation, how generative AI is changing the field, and some cautionary discussion about what AI is and isn't.

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