Today, Natalie introduces a new series focused on what not to do when starting a business. Drawing from her diverse career background as an attorney, hairstylist, and entrepreneur, Natalie shares her motivation for creating this series: to help aspiring business owners avoid costly mistakes she and others have made.

Natalie emphasizes the importance of realistic expectations in entrepreneurship, cautioning against the allure of get-rich-quick promises and highlighting the genuine challenges of building a sustainable business. She briefly outlines several key pitfalls she plans to address in upcoming episodes, including trying to please everyone, losing sight of one's purpose, resisting change, and neglecting self-care.

The episode sets a tone of honesty and practicality, with Natalie promising to offer unvarnished advice based on real-world experience. She positions the series as a guide to help listeners save money, time, and personal well-being while pursuing their business goals. By sharing her own journey and the lessons she's learned, Natalie aims to provide valuable insights for anyone looking to start or scale a business successfully.

With Love,
XO Natalie
Web: https://www.nataliepalomino.com
Insta: @nataliepalominobeautypro