Episode 11. Do TV Ads Actually Win Votes?
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Episode 11. Do TV Ads Actually Win Votes?
-
Narrated by:
-
By:
About this listen
Ever wondered if TV campaign ads genuinely sway elections? In this episode, we unpack a groundbreaking study by John Sides, Lynn Vavreck, and Christopher Warshaw on the real-world impact of televised political advertising across US elections from 2000 to 2018.
We explore how TV ads influence voting behavior, discovering they're especially powerful in down-ballot races compared to presidential elections. Are voters really persuaded, or do ads mainly drive partisan turnout? How do these dynamics shape election results across various offices?
📖 Citation: Sides, John, Vavreck, Lynn, & Warshaw, Christopher. 2022. "The Effect of Television Advertising in United States Elections." American Political Science Review 116(2): 702–718. [https://doi.org/10.1017/S000305542100112X]
Have questions or thoughts? Engage with us at 📩 contact@politicalsciencedigest.com.
Let's decode the influence of media on politics together, one digestible episode at a time!