Duration Media CEO Andy Batkin on a Hybrid Approach to Adtech GTM cover art

Duration Media CEO Andy Batkin on a Hybrid Approach to Adtech GTM

Duration Media CEO Andy Batkin on a Hybrid Approach to Adtech GTM

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Duration Media CEO Andy Batkin joins Eric Franchi and Joe Zappa to discuss why and how his company evolved from a focus on viewability to curation and combining old-school sales and marketing tactics with more modern approaches.
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