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Digital Velocity

Digital Velocity

By: Tim Curtis and Erik Martinez
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Welcome to the Digital Velocity Podcast...a podcast covering the intersection between strategy, digital marketing, and emerging trends impacting each of us. Hosts Erik Martinez, Executive Vice-President of Blue Tangerine, and Tim Curtis, President and CEO of CohereOne, bring you a wealth of marketing experience along with their unique prospectives. Join them each week as they interview industry veterans to dive into the best hard-hitting analysis of industry news and critical topics facing brand executives.All content copyright Digital Velocity, LLC Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Episode #87: The START Plan: Building ROI-Driven Digital Marketing with Corey Morris
    Jul 28 2025

    In Episode 87 of the Digital Velocity Podcast, Erik Martinez is joined by Corey Morris, CEO of Voltage and author of *The Digital Marketing Success Plan*, to explore how companies can eliminate guesswork and wasted spend in digital marketing by implementing a strategic planning framework. Corey introduces the START process—a five-step framework (Strategy, Tactics, Application, Review, Transformation)—that guides marketing teams in aligning digital channels with business outcomes.

    Together, Erik and Corey examine common pitfalls such as budget duplication, 'CEO drive-bys,' and siloed KPIs, and reveal how a well-documented and agile plan can bridge the gap between marketing activity and business profitability. Whether you're running a Direct-to-Consumer ecommerce brand, managing an agency, or optimizing B2B campaigns, this episode delivers cross-industry insights for digital marketers ready to turn chaos into clarity and drive measurable ROI.

    Corey's Book - The Digital Marketing Success Plan
    Reach Corey at his website: Corey Morris.com

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    44 mins
  • Episode #86: Lights, Camera, Conversion: Unlocking the Power of Video Marketing with Dugan Bridges
    Jul 21 2025

    In Episode 86 of the Digital Velocity Podcast, Erik Martinez welcomes Dugan Bridges, founder and Chief Creative Director of F7 Film Distillery, to explore how cinematic storytelling is transforming digital marketing. Bridges shares his journey from screenwriter and director to helping brands connect with audiences through high-impact video content.

    This episode dives into the hidden cost-benefit analysis behind professional video, why still photography is no longer enough, and how emotion, music, and visual storytelling forge lasting brand impressions. From startup case studies to Direct-to-Consumer (DTC) brands seeking scalability, listeners will learn how to repurpose high-resolution video for long-term marketing ROI, overcome production fears, and redefine their content strategy in a video-first world.

    Whether you're in retail, SaaS, or B2B, Dugan makes the case that video isn’t just a ‘nice-to-have’—it’s essential for trust, memorability, and market differentiation in today’s digital economy.


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    31 mins
  • Episode #85: Forecasting the Future: AI-Powered Marketing Measurement with Pat Barry
    Jul 11 2025

    In Episode 85 of the Digital Velocity Podcast, Erik Martinez sits down with Pat Barry, President of demystifAI and a seasoned data scientist, to tackle one of the thorniest challenges in modern marketing: how to measure and forecast performance in a world full of fragmented data.

    From McDonald’s digital tracking systems to direct-to-consumer (DTC) marketing attribution puzzles, Pat shares his cross-industry experiences using AI and synthetic data to fill in gaps, build more accurate forecasts, and drive smarter decision-making. They unpack the often-misunderstood limitations of Google Analytics, the data blind spots caused by Safari, cookies, and ad blockers, and the growing role of generative AI in turning incomplete data into actionable intelligence.

    Whether you're a CMO building next year’s budget or a performance marketer struggling with conflicting reports, this episode offers deep insights into:
    • Why most digital data is not as accurate as you think—and how to manage it
    • How synthetic data can simulate realistic scenarios for forecasting and strategy
    • Ways to test AI-generated forecasts for precision using statistical models
    • What every DTC brand must know about attribution, consent loss, and multi-device journeys

    Tune in to learn how to use AI as your data 'time machine'—not just for insights, but for impact.

    Contact Pat:
    demystifAI - Company Website
    LinkedIn - demystifAI
    LinkedIn - personal

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    36 mins
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