Ever wondered how IKEA turns everyday windows into cutting-edge ad space? Join us as we uncover IKEA's latest brilliant campaign, where "sleep fluencers" transform their windows with IKEA's innovative blinds. These blinds don't just block light; they double as ads, creating a unique, low-cost marketing strategy that reaches beyond social media and into real neighborhoods. We'll discuss how this clever integration of paid campaigns can revolutionize home-based advertising and why it's a game-changer for IKEA.

Shifting gears, we tackle a groundbreaking move by the Commonwealth Bank of Australia (CBA) towards replacing call center staff with AI, in partnership with tech giants Amazon and NVIDIA. With 2,400 jobs potentially on the line, we explore what this bold leap into AI-driven customer service means for the future of work. Is this the beginning of a new era where AI takes over customer support? Tune in to hear our thoughts on how CBA's pioneering steps could set a precedent for industries worldwide.

To see how our experiment went with an AI Sales Reprentative went check out it on our YouTube Channel here

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous

Is your brand still hitting the mark, or is it time for a reevaluation? Find out as hosts James Walker and Brian Hastings, with their combined 20+ years of marketing mastery, guide you through a self-audit of your brand's effectiveness. This episode of Digital Horizons tackles the essential questions every business owner should ask to ensure their brand resonates with current customer needs. You'll learn how to evaluate whether your brand's visual elements are modern and aligned with your business's growth and why a consistent and compelling brand message across all touchpoints is non-negotiable. Plus, discover the importance of maintaining a strong online presence to keep your digital campaigns in sync.

Thinking about rebranding but unsure where to start? This episode dives deep into the strategic foundation required before rebranding. James and Brian emphasize the importance of a solid brand framework, which they call the bedrock of any successful rebrand. By collaborating with specialists for this foundational work, you can significantly improve both internal team alignment and external customer perception. Listen in for actionable insights and inspiration on how to elevate your brand to match your business's evolution and aspirations. Get ready to make more informed decisions about your branding and marketing efforts with expert advice from our seasoned hosts.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous

What's the real cost of Canva’s 300% price hike? This week on Brand News, we break down the headline-grabbing increase and why it might not be as shocking as it seems. We'll show you how Canva, at just $10 a month per user, remains a budget-friendly choice compared to the expensive Adobe Creative Suite. Discover how Canva is catering to non-designers with essential tools that sidestep the complexities of advanced software, making it a unique offering in the design tool market.

We also dive into Canva’s newest features: Visual Suite and Magic Studio. Visual Suite is Canva's ambitious leap into the document creation realm, positioning itself against Microsoft and Google Suites. Meanwhile, Magic Studio uses AI to automate and streamline design processes, promising huge time savings for users. From comparing costs to evaluating new functionalities, we offer our insights on why Canva’s enhanced offerings still present a compelling value proposition, despite the price hike. Tune in for our thoughts on the communication strategy Canva used to inform users about the price change and why it might have ruffled some feathers.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous