In this episode of Dealer Talk with Jen Suzuki, we sit down with Marlena Jasso, the Vice President of Operations at Autosled, the fastest growing transportation company in the industry!

Marlena shares her insights on the importance of customer service in the transportation industry and how it has been a key factor in driving the success of Autosled. She also discusses the challenges of implementing new technology and how they have made it easy for people to embrace change, which is essential for growth.

Throughout our conversation, Marlena highlights the company's innovative approach to client care and how they are constantly evolving to meet the needs of their customers. She also shares some valuable tips for businesses looking to improve their customer service and create a culture of innovation.

Whether you're in the transportation industry or simply interested in learning about the role of customer service in business growth, this episode is a must-listen.

Marlena drops a whole lot of inspiration to those of us who serve people in our everyday roles. Some great core fundamentals of building a successful company and team!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

👋 Listeners! Especially Dealership Owners and Managers! This is a major problem that can easily be corrected so you make more 🚗 deals!

In this episode, we explore the common experience of customers who work with a 🚘dealership's Business Development Center (BDC) department on the 📞, only to be disappointed when they arrive and find a disconnected sales process! They feel catfished!

Many customers assume that the person they speak with on the phone in the BDC will be their direct point of contact throughout the sales process, leading to a seamless and easy experience. However, this is often not the case. 😬 When this happens, we lose buyers who have neg feels about us, we send biz to other stores and we don’t meet gross potential.

I will discuss the importance of bridging the gap between the BDC and the sales team to ensure a smoother experience for the customer. This may involve better communication and collaboration between the two departments, as well as clear expectations set for the customer at the outset of the sales process. I give ya some of my personal examples that work! 🤗

We also explore the reasons why this gap exists in the first place, including the challenges of managing a high volume of leads and the potential for miscommunication between departments. We offer insights and solutions for dealerships looking to improve their customer experience and bridge the gap between their BDC and sales teams.

Join us as I dive into this important topic and explore how 🚘dealerships can better serve their customers and improve their bottom line by addressing this common issue!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

In this episode I explore the importance of metrics in a car dealership and how they can drive success! I share insights on specific metrics you can track and how they impact dealership's success. From store conversion rates to salesperson and BDC rates, I discuss key metrics that dealerships should be paying attention to and how they can use data to make informed decisions. ✅

Whether you're a dealership manager, salesperson, or just interested in the automotive industry, this episode will provide valuable insights into how metrics can help you drive success.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

I’m dialing into one of the most important aspects of any sales call - the greeting! As a sales pro, the first impression you make on a prospect can set the tone for the entire conversation and determine whether or not you will be able to move forward on your end game!

In this episode, I share some of the best practices for crafting a powerful and effective sales call greeting. Learn key elements of a great greeting, including how to introduce yourself and your company, how to establish common ground with the prospect, and how to create a sense of urgency and excitement around the call.

I’ll also discuss some common mistakes that salespeople make when greeting prospects on sales calls, such as using generic or unmemorable greetings, failing to personalize the conversation, or coming across as pushy or aggressive.

Throughout the episode, I share real-world examples of effective greetings (ones I use when I am in dealerships prospecting!), as well as tips and tricks for customizing your greeting to fit the unique needs and preferences of each prospect.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Welcome to Dealer Talk with Jen Suzuki, where we dive deep into the world of talent acquisition and career development! In this episode, Brandon Hardison, Director of Sales Training with Jim Ellis Automotive Group and an expert in the field, will share invaluable insights and actionable steps on how to effectively recruit today's youth and foster a path towards long-term career success!

Recruiting talented individuals in today's competitive landscape requires a fresh approach and an understanding of the evolving needs and aspirations of the younger generation. Our guest, with years of experience in talent acquisition and sales training, will guide us through attracting and engaging top young talent! It’s outside the box! It works!

During this enlightening conversation, Brandon will explore innovative recruitment strategies that go beyond traditional methods to reach and connect with young professionals in his community!

Check out this awesome video he produced! 👉https://vimeo.com/801245019

But it doesn't stop there! He also delves into the importance of nurturing an effective career path for new hires, providing mentorship, training, and growth opportunities. You'll gain practical insights on how to support team members in remaining knowledgeable in their roles through healthy competition!

Whether you're an HR professional or a business leader, this episode will equip you with the knowledge and strategies you need to thrive in the competitive landscape of talent acquisition. Get ready to unlock the secrets to recruiting and nurturing the next generation of top talent with the best in the biz!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

This episode is dedicated to exploring the transformative effects of adopting a growth mindset! So necessary to achieve the levels you know you are capable of achieving! It’s time to unlock your true potential! ✅

I will equip you with the tools, inspiration, and guidance to adopt a growth mindset and unleash your full potential!

Are you ready to transform your thinking, conquer challenges, and embark on a journey of continuous growth? Tune in and let's unlock the doors to a limitless future together!!!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

In the competitive world of sales, persistence is the key to achieving remarkable results!🎯

Sales professionals understand that success rarely comes overnight, but rather through consistent effort, determination, and a refusal to give up!

Being persistent in sales means having the resilience to bounce back from rejection, the tenacity to keep pursuing leads and prospects, and the ability to consistently deliver value to clients. It's about maintaining a positive 🧠mindset, staying focused on goals, and continually adapting and refining sales strategies. By embracing persistence, salespeople can overcome obstacles, build strong relationships, and ultimately close more deals! 💸

It's fast-paced right now with an ever-evolving 🚘sales landscape, so being persistent is more important than ever.

With increased competition, changing buyer behaviors, and evolving market trends, sales professionals must be able to adapt and persevere in order to thrive. Persistence allows salespeople to build rapport and trust with potential clients over time, as it often takes multiple touchpoints and interactions to convert prospects into customers. Moreover, persistence enables sales professionals to navigate objections and address concerns effectively, demonstrating their commitment to solving customer problems and delivering value. By consistently following up, staying engaged, and providing ongoing support, salespeople can differentiate themselves from competitors and establish themselves as trusted advisors in the eyes of their clients.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Sales is not for the weak. The more your prospect, the more no's you get. At the same time, the more yes's you get! So keeping your motivation up and onward is key to staying focused, nurturing consistency in growth and winning! Key for top producers!

It's time to check-in with yourself and connect with something in this episode that will help you with this game plan for life!

Discover practical strategies to stay motivated in sales as I unlock ways to stay in the selling game (*from years of failure and personal experiences)!

From setting clear goals and cultivating a positive mindset to embracing self-discipline and continuous learning, this episode provides invaluable insights to overcome challenges, navigate emotions, and achieve exceptional results. Learn the art of motivation, unleash your sales potential, and conquer the competitive sales landscape.

Your commitment to personal and professional growth will in fact keep you motivated even through the valleys we all face in sales!

Dealer Talk with Jen Suzuki Pod |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.