• Could Big3 Have Their Own TV Station? 6:29:24 10.36 AM

  • Jun 29 2024
  • Length: 2 mins
  • Podcast

Could Big3 Have Their Own TV Station? 6:29:24 10.36 AM cover art

Could Big3 Have Their Own TV Station? 6:29:24 10.36 AM

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  • Photo: Adam Bielawski - Own work
    Usage: CC BY-SA 3.0
    Story by: Gail Nobles

    Big3 is a 3-on-3 basketball league founded by hip-hop musician and actor Ice Cube and entertainment executive Jeff Kwatinetz. The league’s games can be watched on CBS. The teams compete from late June through mid August. You can also watch them on YouTube. It is now as popular as traditional basketball. Big3 is now established and is a popular alternative for basketball fans during the NBA off-season.

    Could Big3 have their own TV station? Why not? It's not impossible for a person who owns their own sports league to also own a TV station for broadcasting their league’s games. This would allow the league owner to have full control over the broadcast rights and production of their games, potentially increasing revenue and exposure for the league. Ice Cube seems pretty intelligent enough to do so although TV station can require significant financial investment and resources. It could be a challenge.
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