• 'Consumers and retailers need to understand the value of wool as a global commodity' - The British Wool industry in focus

  • May 23 2024
  • Length: 41 mins
  • Podcast

'Consumers and retailers need to understand the value of wool as a global commodity' - The British Wool industry in focus cover art

'Consumers and retailers need to understand the value of wool as a global commodity' - The British Wool industry in focus

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  • Summary

  • This week, Farmers Guardian reporter Chris Brayford discusses the value of the wool sector with British Wool chief executive Andrew Hogley. During the episode, Andrew talks about the challenges the industry faces, his passion to work with sheep farmers, the high-quality of wool as a global commodity, the importance of traceability and sustainability, the value of labelling, getting more young people into manufacturing and the future of the wool industry.

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