In this episode of AXREM Insights, hosts Melanie Johnson and Sally Edgington speak with Richard Coldrick from Elekta and Declan McGregor from Fujifilm Healthcare about the evolving role of AXREM's Service and Operations Special Focus Group. Richard and Declan share their career journeys into healthcare technology and discuss how the group is working to unify the voice of the medtech industry to influence NHS policy and reduce inefficiencies. They reflect on the importance of addressing systemic challenges like DTAC compliance and remote access, emphasising that greater consistency across NHS trusts could improve efficiency, reduce costs, and enhance both patient care and workforce experience.

The discussion also highlights the value of collaboration within AXREM, providing a safe, non-competitive space where members can collectively solve shared problems and influence national policy. They reflect on tangible achievements, such as the widely adopted AXREM handover form, and call for more engagement and feedback from members to strengthen the group’s impact. The episode closes with a light-hearted exchange, giving listeners a glimpse into the personalities behind the roles, and teases the next episode, which will feature AXREM’s Digital Pathology Special Focus Group.

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To find out more about AXREM check out our website HERE
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In this episode of AXREM Insights, Melanie Johnson and Sally Edgington speak with Nicola Fishwick, Ultrasound Business Development Leader at GE Healthcare and AXREM’s new Ultrasound Special Focus Group Convener. Nicola reflects on her 19-year journey in the ultrasound field, from clinical radiography into industry, highlighting how the profession has evolved. She notes the shift from collaborative sonography environments to more isolated working, and shares insights into the growing demands and challenges in ultrasound, especially post-COVID. Nicola also discusses the group's key initiatives, including the landmark “Manifesto for Medical Ultrasound” and the push for enhanced recruitment, training, and appropriate equipment access amid the modality’s expanding reach across clinical settings.

The conversation also delves into the group's collaborative ethos—working alongside organisations such as BMUS, SOR, and IPEM to develop critical resources like the transducer decontamination poster and a used equipment checklist. Nicola emphasises the importance of quality assurance and the group’s next priority: developing standardised QA protocols to ensure ultrasound equipment performs optimally. She passionately advocates for industry collaboration, citing the benefits of AXREM’s non-competitive, collective approach in driving change and building a strong professional community. The episode ends on a light-hearted note as Nicola shares who she’d switch lives with for a day—Victoria Beckham, of course!

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Join us at the Mercure Hotel in Northampton for the BHTA and AXREM Medtech Conference, get your tickets here

Thanks for listening to this week's episode

To find out more about AXREM check out our website HERE
If you are interested in joining AXREM as a member CLICK HERE
To contact us CLICK HERE

And join us next time for more insights from industry.

In this episode of AXREM Insights, Melanie Johnson and Sally Edgington speak with Graham King, Solution Architect for Analyse AI and Convener of AXREM's AI Special Focus Group, and Ben Reed, Digital Services Business Manager at Siemens Healthineers and Vice Convener. They discuss the recently launched AI Manifesto, which outlines the group’s commitment to responsible innovation in healthcare. A key focus is on the need for scalable adoption of AI across the NHS while minimising duplication, standardising compliance processes, and addressing funding challenges. The conversation also highlights the synergy between AXREM’s AI and Imaging IT groups and the importance of collaboration across the industry to foster standardisation, improve workflows, and ultimately benefit patient care.

The guests emphasise the urgency of adopting AI technologies at scale to tackle growing diagnostic demands, clinician shortages, and rising volumes of imaging data. They reflect on the longstanding role of AI in radiology and explore new applications including large language models for reporting and predictive analytics for patient no-shows. Additionally, they discuss the value of AXREM membership, particularly for SMEs, through shared expertise, access to key stakeholders, and opportunities for partnership. The episode wraps up with a light-hearted discussion about time travel, revealing Graham’s curiosity about the past and Ben’s desire to leap into the future.

Highland Marketing for all your Medtech marketing needs

Join us at the Mercure Hotel in Northampton for the BHTA and AXREM Medtech Conference, get your tickets here

Thanks for listening to this week's episode

To find out more about AXREM check out our website HERE
If you are interested in joining AXREM as a member CLICK HERE
To contact us CLICK HERE

And join us next time for more insights from industry.