Join us on an inspiring journey with Phil Hadfield, who transitioned from the UK to Bali, Indonesia, and launched a successful brand that generates millions annually. Phil shares his experiences of moving to Bali, the lifestyle changes, and how the island's vibrant entrepreneurial and wellness culture has been a perfect fit for him. Discover how Phil financed his business, differentiated it in a competitive market, and managed to price his products higher than competitors while achieving remarkable success.

In this episode, we explore the journey of creating a product and brand that stands out in a saturated market. Listen in as we discuss the initial desire to establish a brand beyond Amazon, focusing on unique designs and premium positioning. Despite the challenges of finding a reliable factory amidst COVID-19 and tariff wars, Phil's brand successfully launched in October 2020. Learn about the strategy of targeting high-demand keywords, the impact of COVID-19 on demand, and how the brand expanded to nearly 100 SKUs, including new product lines and variations.

We also dive into the strategic growth of Phil's e-commerce business, which specializes in premium products in his niche. Discover the successful expansion into the UK and German markets, driven by effective Facebook ads and a strong community foundation. We discuss the potential of TikTok ads, impressive wholesale performance, and plans to break into big-box retailers. Learn how customer feedback guides product development and validation, and how niche markets like pocket knives and military challenge coins have become significant revenue streams. Finally, we touch on the journey towards building a business primed for a strategic exit, emphasizing the importance of exceptional craftsmanship, unparalleled customer experience, and leveraging influencers for organic growth.

In episode 401 of the AM/PM Podcast, Kevin and Phil discuss:

• 00:00 - Life in Bali
• 10:52 - Building a Brand Beyond Amazon
• 14:03 - Competing With Unique Pricing Strategy
• 17:59 - Expanding Product Line Strategy
• 18:44 - Exploring Marketing Strategies for Growth
• 24:29 - Amazon's Approach Beyond Price
• 29:45 - Obsession With Luxury Items in Marketing
• 32:02 - Strategic Business Growth and Exit Strategy
• 36:37 - Influencer-Driven Marketing Strategy
• 40:39 - Email List Building Strategies on Instagram
• 43:35 - Financial Scaling and Event Networking
• 44:26 - Navigating Funding for International Business
• 50:46 - Marketing Success Through Valuable Insights
• 52:00 - Kevin King's Words Of Wisdom

What if understanding your financials could make or break your e-commerce success? Join us as we chat with Jeff Lowenstein, a seasoned fractional CFO, and former aggregator M&A specialist, who reveals why knowing your numbers is the cornerstone of profitability in today's competitive market. We explore how Amazon's fees, which can eat up to 65% of sales, make sophisticated financial planning an absolute necessity. Jeff shares his invaluable insights from corporate finance and e-commerce, emphasizing how accurate financials can attract investors and stave off business failure.

We navigate the intricacies of forecasting and due diligence during acquisitions, touching on our team’s philosophy of maintaining a high close rate as a strategic tool. Jeff dives into the necessity of blending quantitative metrics and qualitative insights, such as market trends and unforeseen variables like fluctuating interest rates and emerging platforms like TikTok Shop. We analyze how detailed financial modeling and robust market analysis can power business valuation and growth, underscoring the importance of adaptability in an ever-evolving landscape.

Finally, we explore the significant role of fractional CFO services in e-commerce, highlighting how they differ from traditional accounting. Jeff explains how a fractional CFO can develop comprehensive forecast models, KPI dashboards, and provide critical financial analyses that propel Amazon businesses toward sustainability. We also discuss the fundamental differences between accrual and cash basis accounting, why cash flow management is crucial, and strategies to enhance your financial health. Don't miss out on these key takeaways that could transform your approach to financial management in your Amazon-selling journey!

In episode 400 of the AM/PM Podcast, Kevin and Jeff discuss:

• 00:00 - Importance of Knowing Your Numbers
• 03:21 - Corporate Finance to Fractional CFO
• 06:52 - Importance of Financial Management in Scaling
• 08:58 - Costing Mistakes Impacting Profit Margins
• 15:34 - Forecasting and Finance in Due Diligence
• 17:40 - Models and Metrics in Aggregators & Business Acquisition
• 19:44 - Financial Profile and Aggregator Capital
• 25:28 - Understanding Fractional CFO Services for E-Commerce
• 36:47 - Cash Flow and Accrual Accounting Insights
• 39:09 - Navigating Profit and Inventory Management
• 46:01 - Focus on Profit and Growth Strategy
• 49:09 - Navigating Financial Risks in E-Commerce
• 50:00 - Kevin King's Words Of Wisdom

Ever wondered how to truly safeguard your Amazon business? Join us as we sit down with Joe and Lesley from Riverbend Consulting, whose unique journey from diverse professional roots to becoming the go-to problem-solvers for Amazon sellers will leave you inspired. From Joe's own Amazon account suspension woes to Lesley's rapid resolution skills, learn how their expertise can protect your online business from ASIN suspensions and unauthorized selling alerts.

Navigating Amazon's seller support can feel like a difficult task, but Joe and Lesley are here to share their wisdom. Discover the hidden inefficiencies within Amazon's siloed teams and the secret vocabulary and strategies that can help you get dedicated assistance. Whether it's understanding why the Costa Rica office is a game-changer or how to time your calls for optimal results, this episode offers practical advice to help you deal with Amazon's often frustrating support system.

But that's not all—we'll also uncover the darker side of Amazon selling, from click farms and listing manipulations to inventory issues linked to unsuitable inventory. Joe and Lesley provide crucial tips on protecting yourself from these malicious practices, maintaining account health, and ensuring compliance with Amazon's stringent policies. Plus, get a sneak preview of our next episode. Don't miss this episode packed with expert advice and actionable strategies to help you thrive in the Amazon marketplace.

In episode 399 of the AM/PM Podcast, Kevin, Lesley, and Joe discuss:

• 00:00 - Solving Amazon Seller Issues With Riverbend
• 07:08 - Effective Customer Service Process
• 10:37 - Challenges With Amazon Seller Support
• 16:14 - Amazon Seller Support Knowledge On Seller Central
• 24:49 - Amazon Seller Dirty Tricks and Issues
• 27:39 - Unsuitable Inventory Issue
• 30:41 - Amazon Seller Account Health and Advice
• 31:58 - Amazon Wholesale Account Manipulation
• 41:19 - Contact Information and Funny Stories
• 44:00 - Kevin King’s Words Of Wisdom