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流通新大陸の覇者 ZOZOTOWN(週刊東洋経済ｅビジネス新書No.238)
- Narrated by: 岩見 聖次
- Length: 1 hr
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流通新大陸の覇者 ZOZOTOWN(週刊東洋経済ｅビジネス新書No.238)
Narrated by:
岩見 聖次
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Summary
今、流通業界で新旧交代のゲームチェンジが起きている。主役はスタートトゥディが運営するファッションＥＣ（ネット通販）の「ＺＯＺＯＴＯＷＮ」。店舗から足が遠のいた消費者の心理をつかみ、利用者が急増。２０１７年８月には時価総額が１兆円を突破した。出店ブランドは６０００、年間利用者は７００万人と圧倒的な集客力を誇る。何が驚異の躍進を可能にしたのか。
本書は『週刊東洋経済』２０１７年９月２３日号掲載の１４ページ分を電子化したものです。
本書は『週刊東洋経済』２０１７年９月２３日号掲載の１４ページ分を電子化したものです。
©東洋経済新報社 (P)2019 Audible, Inc.