The Wow Factor cover art

The Wow Factor

How I Turned One Idea and My Unbridled Enthusiam into a Golf Revolution

Preview

£0.00 for first 30 days

Try for £0.00
Thousands of incredible audiobooks and podcasts to take wherever you go.
Immerse yourself in a world of storytelling with the Plus Catalogue - unlimited listening to thousands of select audiobooks, podcasts and Audible Originals.
£7.99/month after 30 days. Renews automatically. See here for eligibility.

The Wow Factor

By: Barney Adams
Narrated by: George Backman
Try for £0.00

£7.99/month after 30 days. Renews automatically.

Buy Now for £14.99

Buy Now for £14.99

Confirm Purchase
Pay using card ending in
By completing your purchase, you agree to Audible's Conditions of Use and authorise Audible to charge your designated card or any other card on file. Please see our Privacy Notice, Cookies Notice and Interest-based Ads Notice.
Cancel

About this listen

In the early years of Adams Golf, entrepreneur Barney Adams labored in obscurity. He collected six patents for his golf products, manufacturing fine equipment but enjoying no sales. Everything changed for him and his company in 1996, though, when he invented the Tight Lies fairway wood. Working as a custom fitter, his customers repeatedly asked for a club they could play from "long iron" distance, from 180 to 220 yards to the green. Adams knew the technical secret was to lower the club's center of gravity. He did this by designing the traditional head shape upside down, which not only lowered the center of gravity, but also increased the hitting surface. The result was a club that was easier to hit, and suddenly Adams and his club, after years of diligent work, became overnight sensations. As lean as those early years of Adams Golf were, the amazing success of Tight Lies more than made up for them. Sales skyrocketed beyond Adams's wildest expectations, and earned Adams Golf two placements on the Inc. "500 Fastest-Growing Small Companies" list, an Industry Week Top 25 Award for Growing Manufacturing Companies, several golf industry awards, and led to the largest IPO in the history of the golf industry in 1998. This is Barney's unvarnished story of how he made this happen, and how you, too, can make your entrepreneurial dreams come true.

©2008 Barney Adams (P)2012 Audible, Inc.
Business Entrepreneurship Golf International Law Small Business Taxation
activate_Holiday_promo_in_buybox_DT_T2

Listeners also enjoyed...

21 Secrets of Million-Dollar Sellers cover art
The Power of Failure cover art
Entrepreneurship for the Rest of Us cover art
Magnetic cover art
The Book Dad Told Me Not to Write cover art
Breakthrough cover art
What Rich Clients Want cover art
Catch of the Decade cover art
Reboot cover art
No B.S. Sales Success in the New Economy cover art
Manipulated cover art
Bold cover art
Accelerated Startup cover art
How to Close a Deal Like Warren Buffett cover art
The Cult of the Customer cover art
Be a Better Boss cover art

Editor reviews

In The Wow Factor, Barney Adams chronicles his rags-to-riches story, from caddying as a young boy to becoming the founder of Adams Golf and inventor of the Tight Lies fairway wood, which made him his fortune. George Backman has a deliberate, relaxed style that gives Adams' story - and the advice he gives when it is relevant and applicable - a quality that feels casual and homespun. Adams' sense of good fortune and generosity are palpable thanks to Backman's easy-going performance, making The Wow Factor a likably useful tool for all burgeoning entrepreneurs.

What listeners say about The Wow Factor

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    3
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.