
The Unfair Advantage
How You Already Have What It Takes to Succeed
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Narrated by:
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Ash Ali
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Hasan Kubba
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Raj Ghatak
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By:
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Ash Ali
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Hasan Kubba
About this listen
Winner of the 2021 Business Book of the Year Award.
What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage.
But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition.
This ground-breaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, including as the first Marketing Director of Just Eat (a startup now worth over four billion pounds), the authors offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status and luck in the journey to success. From starting your company, to gaining traction, raising funds and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realise you already had, to succeed in the cut-throat world of business.
©2019 Ash Ali, Hasan Kubba (P)2019 Hachette Audio UKThe Unfair Advantage
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Opportunity is there for the taking
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Definitely highly recommended if you’re considering to start a new business. V
Very enlightening!
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I have always put grounded in the same category as "realistic". You know in that limiting "your a day dreamer" kind of way. I don't mean that here. It's grounding in that I feel as though my pie in the sky dreams have a path from reality when you view it through the framework.
Another thing that really excites me about this book is it's two Brits and none of the just work harder, I work 36 hours a day and sleep for 12 Americanism that I find so of putting.
Anyway thank you and congratulations to you both.
spot on
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i like how realistic it is too.
brilliant book.
Brilliant Read
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This Book Blew My Mind
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Success is a mix of hardwork and luck
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This is more for entrepreneurs than the salary man
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Great ideas (mind changer)
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Quality content, insight and delivery.
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