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The Sales Velocity Science of Selling

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The Sales Velocity Science of Selling

By: John Michie
Narrated by: Daemon Reah
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About this listen

What you'll learn:

A Primer on Persuasion

Peripheral Route and Central Route Messaging and Influence

Buyers Personas

Jobs-Be-Done Theory

The Six Whys The Buyers Emotional State

Changing the Buyers Emotional State

Emotional Intelligence

There’s a Science to Selling? What do we mean by the science of selling?

As a sales professional, you will be dealing with people, and when dealing with people, you will be dealing with all the baggage that comes with being a human being. The science of selling digs into social psychology, Neuroscience, and behavioral science to understand better why people make buying decisions and how Persuasion works to help navigate the selling process and ensure that you take the right approach with leads, prospects, and, eventually, customers.

©2023, 2024 John Michie (P)2024 John Michie Marketing & Sales Sales & Selling
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