The Real Deal cover art

The Real Deal

My Story from Brick Lane to Dragons' Den

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The Real Deal

By: James Caan
Narrated by: James Caan
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About this listen

 James Caan is one of Britain's most successful entrepreneurs. Dropping out of school at just 16, he started his business life with no qualifications and two pieces of advice: 'Observe the masses and do the opposite' and 'Always look for opportunities where both parties benefit'. Armed with just his father's wisdom, his own unique charm and the Yellow Pages, James Caan built a market-leading business with a turnover of more than #130 million from a broom cupboard.

The Real Deal is the incredible story of James Caan's remarkable life. From his childhood as a Pakistani immigrant in Brick Lane in the 1960s and his decision not to go into the family business, to the phenomenal success of his first company, this book traces James's journey to both financial and personal maturity. It deals with his disappointment upon realising his goals too early, and offers a frank account of what success at 30 really means.

The Real Deal brings us bang up to the present day, including the truth about his role on Dragons' Den, what his charity work in Lahore, Kashmir, and Kosovo means to him, and how he has come to completely re-evaluate the true value of money.

This rag-trade-to-riches story is an intimate account of an exceptional journey. It is a searingly honest exploration of James's path to success and a source of inspiration for anyone looking to emulate his extraordinary business skills.

©2008 James Caan (P)2009 James Caan Business Professionals & Academics Inspiring Success Heartfelt Thought-Provoking Banking Middle East

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Its a really good listen, well told with good advice.

"The Real Deal".

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This is an absolutely amazing book to listen to; made all the more poignant as James is reading the book himself.
It's very rare that I come across a book that I just want to read/listen to all the way through, at every opportunity I get, and if you are interested in entrepreneurs, then this is a must.
As James has written the book in such a personal way, by disclosing actual figures in many cases I feel an extra dimension has been added to the book.
This really is a rags to riches story and clearly demonstrates the effort required to achieve this. I found certain elements quite moving as they touch a nerve with probably most of us.

Without a doubt, I would definitely recommend this book to all interested in the subject of entrepreneurship.

An amazing story

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Really great story he goes into lots of detail and gets really quite personal. I have a lot more respect for him now as a businessman.

The one issue is the editing. I can only assume the physical book had pull quotes as he seems to repeat himself for no reason. His voices changes quite a bit which I'm not sure if it's to do with different recording days or particularly emotional parts of the story.

Overall a great story, very insightful and great for people in sales or business.

Great story shame about the editing

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Being a recruiter myself, I wished I read ‘ The Real Deal’ before I started my business. Such an eye opener and very inspirational.

James Caan did a great job

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Great book.I thought the fact that it is narrated by Cann himself enhanced the listen. I also found it hard not to be inspired by his win win approach to deals and the high regard he has for his staff. The methods he used to drum up business for his recruitment company some may find risky and disingenuous but I have to say I thought they were nothing short of genius. Really enjoyable listen overall.

Fascinating read

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I struggled with this at the start and didn’t really know anything about James but I sped up the speed to x1.5 and it’s was much better.

Didn’t expect it to be such a good read.

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Fantastic insight into the life of this exceptional man! Definitely worth a listen! Thanks

Inspirational

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Giving his incredible success you can forgive James Caan's laboured reading style. The book is full of fascinating anecdotes. His audacity in pursing his eventual wife, deciding on a whim to change his name and his many successful charitable endeavours were actually more interesting then how he made his money. A very real story which a lot of life lessons contained within it.

Great book, suspect reading.

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I found this audio book very enjoyable to listen to and very interesting. I have watched Dragon's Den where James Caan has appeared. I didn't really like James Caan at first when I watched Dragon's Den because I didn't know anything about him. However after listening to this audio book I have grown quite fond of him. James Caan not only shares his story from his humble beginnings in Brick Lane, but he also gives good solid business advice to anyone who wants to receive it.

The only downside which I found with this audio book is that it is only the abridged version. If the book was read in its entirety then it would have been awesome because I'm sure James Caan had a lot more exciting stories which he could have shared in this audio book.

Besides that I enjoyed it.

A Nice Autobiography.

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James Caan's story should serve as an inspiration to everybody, that with hard work, you can achieve your goals. Very good story that keeps your attention all the way through. You will not be dissapointed by this book.

Great Book, a must read for all!!!

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