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The New Rules of Marketing and PR

How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

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The New Rules of Marketing and PR

By: David Meerman Scott
Narrated by: Sean Pratt
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How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time.

©2010 David Meerman Scott (P)2010 Gildan Marketing Business Advertising Video Marketing
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Profile Image for Michael

Where is the content

I am constantly amazed at these people who carve out a living getting books published, being on the speaker circuit and holding high powered jobs with global 1000 companies by being vague and reeling off analogies on things that are glaringly obvious such as TV advertising is in decline because the web has overtaken it - wow is that still news??

This book spends too much time on telling you how great and successful the author thinks he is and that you should write a really good blog, have a great page on facebook and use twitter and other social media to build your presence on the web - duh I think the whole planet already knows that.

Same old story with these types of books, promise much and deliver little substance, you come away from the book wondering what exactly you are supposed to have learned.
Lets be honest if most of us were VP Marketing for NewsCorp, Microsoft, Cisco etc you'd really struggle to mess those jobs up with the resources available.

I have yet to read a marketing book that has any original ideas and just confirms that those who can do and those who can't go on Google and write a book about what those who could and did.

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7 people found this helpful