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  • The Little Book of Jeong

  • The Korean Art of Building Deep Connections - and How It Changed My Life
  • By: Charlotte Cho
  • Narrated by: Charlotte Cho
  • Length: 3 hrs and 57 mins
  • 4.8 out of 5 stars (5 ratings)
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The Little Book of Jeong cover art

The Little Book of Jeong

By: Charlotte Cho
Narrated by: Charlotte Cho
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Summary

How did she turn a side hustle into a game-changing business, and at the same time, achieve happiness and fulfillment in her life? For Charlotte, it all came down to one thing - jeong.

One of the most important Korean cultural concepts, jeong is a deep and meaningful connection that can be felt between people, places, and things. It goes deeper than love and friendship and grows stronger with time. In South Korea, jeong encourages generosity, empathy, and the cultivation of lasting bonds.

In The Little Book of Jeong, Charlotte shares how jeong changed her own trajectory in life, landing her a job opportunity in Seoul and giving her the fuel she and her husband, Dave, needed to launch a groundbreaking digital skin-care platform and skin-care line. A personal story that centers around the deep bond she built with Korea, Charlotte reveals how practicing simple acts of jeong can radically change our relationships and challenges us to cultivate jeong in our own lives.

©2021 CJCDKC, LLC (P)2021 CJCDKC, LLC

What listeners say about The Little Book of Jeong

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Fascinating, full of personal stories & insights

A lovely book exploring the concept of Jeong; what it has meant to the author and how it has impacted her life. As a non-Korean who hadn't previously heard of the concept, I found this short book really insightful. Knowing more about it, I feel emboldened to seek it out in my daily life and actively cultivate it in my own relationships. This was the perfect read over the holidays and as the year wraps up, as it encouraged me to look deeper within and self-reflect.

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Then I Met You

I have been following Charlotte’s journey since 2013, and it was so beautiful to hear Charlotte retell that story in her own words, one that I was silently part of on the sidelines. This well-written book kept my mother and me company as we drove for over 10 hours across Europe, which in itself was Jeong. As someone privileged to have lived in Korea on numerous occasions, not only was I able to change my understanding of acts and behavior that I thought I had understood (in particular, the usage of the appellations and their meanings in restaurants), but I was able to share a part of something that I love so deeply with my mother. As an avid skincare lover, hearing Charlotte explain the whole meaning of the phrase and eponymous skincare brand, Then I Met You, was truly a treat for me and brought me a new level of understanding. My daily ritual of applying the cleansing balm and birch toner has been transformed. I cannot wait to see what you do next :) with love, a loyal customer.

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