
The DNA of Engagement
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Buy Now for £6.99
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Narrated by:
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David Pullan
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Sarah Jane McKechnie
About this listen
Transform your great ideas into lasting impact.
Your success hinges on your ability to breathe life into your great ideas and capture the hearts and minds of the people who hear them. But too many promising ideas take too long to get off the ground or just die a lonely death because they get swallowed up in the hustle and bustle of today’s busy and noisy world. What’s missing is the communication strength and structure to help those ideas develop, grow, adapt and thrive.
The DNA of Engagement® is the solution.
Created by leadership communication experts David Pullan and Sarah Jane McKechnie from The Story Spotters, this practical guide combines the science and art of story to help you influence the change you need to see. It’s a proven framework that makes ideas sustainable, adaptable, and unforgettable.
What you’ll gain from The DNA of Engagement®:
- Master the Foundations of Trust: Ensure your ideas rise above the trust deficit and connect authentically with your audience.
- Harness the Secrets of Narrative Structure: Stand out in the sea of noise using the DNA Framework, designed to gain and retain your listener’s attention.
- Build Messages That Stick: Go from DNA 1.0 to 3.0 using a three-step method for creating compelling spoken content.
- Learn Business Storytelling Made Simple: Develop vibrant, memorable, and repeatable stories with straightforward, actionable guidance.
- Combine Logic and Emotion: Win both minds and hearts with the two elements that turn information into inspiration.
- Foster Collaboration and Innovation: Apply story co-creation techniques that drive engagement, spark innovation, and nurture a collaborative culture.
The DNA of Engagement® gives you a toolbox that you can apply immediately and use everywhere from global boardrooms and client pitches to family mealtimes.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2024 David Pullan and Sarah Jane McKechnie (P)2025 David Pullan and Sarah Jane McKechnieListener received this title free
Engaging and entertaining - a fantastic listen
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Listener received this title free
Having just completed the audio book I am left feeling a mixture of inspiration and frustration.
Inspiration - the message and the model is simple and clear. It makes sense and it works.
Frustration - I could have done with this book 30 years ago. As I listened I recounted the many many times my ideas had fallen on stoney ground - I had failed to take acocount of what was going on in the listeners head. You need two people in a conversation, or so my wife sats.
Brilliant little gem of a book from Sarah Jane McKechnie & David Pullan - should be handed out at school!
The best time to read this book was 20 years ago, the second best time is today. Buy it.
This should be taught in school
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Listener received this title free
‘Cue the round of applause’
Lights, camera, action…
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one engaging listen!
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Stylish delivery, refreshing practicality - a super book
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