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  • Storytelling - The Difference Between a Good and a Great Copywriter

  • 11-Step Guide to Leveraging the Persuasive Power of Storytelling to Sell Anything to Anyone
  • By: Jesse Anderson
  • Narrated by: Nick Gallagher
  • Length: 3 hrs and 19 mins
  • 4.5 out of 5 stars (2 ratings)
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Storytelling - The Difference Between a Good and a Great Copywriter

By: Jesse Anderson
Narrated by: Nick Gallagher
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Summary

As marketers, we’re on a constant quest for psychological shortcuts to triggering human attention, memory, and persuasion....

Yet we tend to overlook the single most powerful method of them all: 

STORIES. 

Simply put, our brains are wired to pay attention to a good story - whether it’s a movie, a book, a bedtime fairytale, or a piece of marketing content. 

So here’s what I want you to do the next time you sit behind a laptop: 

Forget about facts, stats, researches, testimonials, etc....

And TELL A STORY. 

Your conversions will SKYROCKET. 

And if you don’t know how to tell a good story.... Well, then this book just found its new owner.

You will learn: 

  • How You Can Use a Story to Trigger “the Love Hormone” in Readers - Normally Triggered by Extraordinary Events Like Giving a Birth or Jumping Out of an Airplane 
  • 11 Elements of a Captivating Story (a.k.a. Step-by-Step Guide to Crafting Stories That Touch People’s Hearts and Minds) 
  • Seven+ Great Stories Written by True Masters That You Can Model and Use in Your Copywriting 
  • How to Come Up With Your Own Story Ideas and Set Yourself Apart From Copycats 
  • How to ‘Pitch’ the Power of Stories to Potential Clients and Earn 2x Higher Rates Thanks to This New Skill 
  • And Much, Much More. 

It’s been scientifically proven that our brains have evolved to empathize, remember, and make decisions as a result of hearing a story. 

In other words, it’s neurologically impossible to resist the persuasive power of a well-told tale.

Don’t you think that’s a good enough reason to grab this book and improve your storytelling today?

Get your copy now! 

©2023 Publision (P)2021 Publision

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Great guide to effective social media storytelling

if you want to add storytelling to short form copy, or short videos this is well worth a listen.

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