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Summary

Brought to you by Penguin.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

Because in business it doesn't matter what you do, it matters why you do it. 

Steve Jobs, the Wright brothers and Martin Luther King have one thing in common: they started with why. 

This book is for anyone who wants to inspire others or to be inspired. 

Based on the most-watched TED Talk of all time.

©2011 Simon Sinek (P)2021 Penguin Audio

Critic reviews

"One of the most useful and powerful books I have read in years." (William Ury, coauthor of Getting to Yes)

"This book is so impactful, I consider it required reading." (Tony Robbins, best-selling author of Awaken the Giant Within)

What listeners say about Start with Why

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Repetitive and dated

Sinek is a good narrator, though at times he comes across as quite smug. This book was written in 2009 and the examples Sinek uses are now showing their age. His core message comes through, but it is quite repetitive, as ar his illustrative examples. There are flashes of interesting content, but this could've been done in 30 minute YouTube video. Look for newer content if looking for motivational works on leadership, ethos and drive.

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Mind blowing & Insprirational

Simon Sinek provides an eye opening insight & perspective on why some organisations, people & movements inspire & create loyalty, while others seek short term benefits but sacrifice long term gain & a lasting legacy.

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Simon Sinek - nice guy still tells it straight

There's a part at the end where he says he gives this way as it's inline with his why.

it sums it up nicely. If you want to know a fundamental of business and perhaps your own psychology listen to this, it's not complicated and full of examples if it were to seem that way.

inspirational.

1 person found this helpful

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Simple but powerful little book

I always reference the Golden Circle in my work, but this is the first time I've taken time out to really understand it, straight from the author.

This book has helped me to understand why I lost focus and my last business didn't do so well. This book, combined with The E-Myth Revisited and the 12 Week Year are the most powerful pieces ever written for any entrepreneur (or anyone for that matter)/looking to get more out of life and what they do.

Simon Sinek, thank you for the inspiration.

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Good , but you will have seen it before

Self help , or business guru, well it was all that , but nothing thay you may have seen before. The wheel is not reinvented but had a new set of alloy wheels added.

I liked it , but did I learn from it. Yes.

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Great compass for any business leader

Clearly laid out and great examples and analogies used to explain the concepts taught.

It's given me lots to think about!! And hopefully action!

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Brilliant

The first word I’ll alway ask is why waiting to see if those being asked really know why. My research before I got to the end of the book show many companies only give the what or how. I’ve asked some leaders and they also tell me the what and don’t fully understand they’re why even though they do have one.

Thank you!

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Amazing book

an amazing and inspiring book to get you focused with running and setting up a professional business. amazing will be a book I go back to for new inspirations.

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Inspired

I really understand why I am wired they way I am and wished I knew this earlier, so watch this space !!!

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Why not?

I loved this book, as a previous convert to Simon Sinek's priorities of life and ways of thinking I was happy to listen to him for 7 hours. I took a lot away from his book and enjoyed hearing about the foundation which some companies choose to live by and define themselves with. There was a very strong appreciation of Apple and Harley Davidson which was continually reverted back too like an anchor dragging as the ship tries to move, perhaps this book was meant as an incentive to inspire you into more of Simon Sinek's seminars and writings but I felt with the repetition it held him back from disclosing more and I would have appreciated more variety, or instances of smaller companies. Or Simon possibly taking a risk of more detail into what he thought rather than giving examples. Overall I appreciated the book and judge companies practices quite severely because of it. Perhaps it is a good book because I felt the author could have given more and I know I will come back to it and read it again.

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  • Emjay
  • 23-06-22

Simon is just excellent

One of the great thinkers of the modern era. Simon is just excellent. Thank you for making me thing differently and therefore act differently.

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  • Anonymous User
  • 15-06-22

A perfect example of quality and nit quantity

It is a good read. The book was informative and realistic.
I found the examples used very fitting and relevant.
An excellent read for all...

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  • Sean French
  • 23-05-22

Why above all else

Makes so much sense. Important message. Often in competition the how trumps the why and then the company, customers & shareholders lose.

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  • Brian Chikomo
  • 23-04-22

Exceptional Book

Felt inspired by the stories and the main theme of the book. its a book worth listening and reading to. Will surely get the hard copy for future read and reference.
The author also did well in narrating his book, it was more authentic!