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Nudge cover art

Nudge

By: Richard H. Thaler, Cass R. Sunstein
Narrated by: Sean Pratt
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Summary

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder.

Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society.

Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take - from neither the left nor the right - on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative audiobooks to come along in many years.

Included in this recording are a bonus chapter and a Postscript that was added in the paperback edition.

©2009 Richard H. Thaler and Cass R. Sunstein (P)2009 Gildan Media Corp

What listeners say about Nudge

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars

Disappointed

Some weird sounds on the background in the last chapter.
Maybe, just because I already knew a great deal about nudges, but I did not enjoy the book, unfortunately. It includes unnecessarily long explanations of different insurance and saving schemes, that are not needed to understand a particular nudge point, and the tone of the book was such that it made me feel incredibly stupid, even though I am an economist by training.

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars

Interesting insight but a bit bland at times

This book contains some genuinely fascinating insight into human behaviour, but as book it is a bit of a slog if I’m being completely honest. I persevered and I’m glad that I have now read it, but it wasn’t exactly a thrilling read, sadly.

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars

It depends

If you read the Freakonomics books and Thinking Fast and Slow and are an avid listener of the Freakonomics podcast and others then this book brings nothing new.

Otherwise it’s an informative read, less so if your not from the US

In both cases the chapter on US health system feels endless.

The narrator is.. okay.

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  • Overall
    4 out of 5 stars

A hot title for libertarians who want to do good

How many economists can you invite to a dinner party without spoiling it for everyone else? Why do I pull on doors that say push? Why is their no logic to my saving and borrowing? Why do I put up with default settings on my computer that annoy me?

All of these question and many more have been answered by this book along with why government campaigns on obesity are making matters worse. How to solve the pension crisis and how to get people to drink less without turning into a fascist.

"Libertarian paternalism" they call it or how to design and frame choices so that they have positive outcomes that individuals and society would want when they are thinking logically.

It?s a very important book and highly influential on some decision makers in the UK and the States, I knew that when I bought it; what I didn?t expect was that it would be so funny. I have laughed out loud half a dozen times and not just at the rich vein of references to Homer Simpson who is repeatedly referenced.

I did nod off during the long chapter on the American pension system though there are useful parallels but generally it is highly entertaining and very thought provoking.

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Interesting but out of date.

This was forward thinking ten years ago! Doesn’t take into account human adaptability ie a lot of these nudges have a shelf life as people either get bored with the novelty of them (flies no longer in toilets at Schiphol), learn ie which speed bump is real or become aware of the nudge, feel manipulated and ignore, resist or reject it.

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3 people found this helpful

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  • 04-12-18

A good book but not exceptional

The book started with a number of well known discoveries by behavioral economists and a couple of hours in I was concerned that it would simply retell "Thinking Fast and Slow" by Daniel Kahneman. That aside, I did find the situations covered interesting and thought provoking. As an economist by training, I could only agree with their proposals. Examples were mainly US focused though.

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  • Overall
    4 out of 5 stars
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    5 out of 5 stars

Too academic for the general public

I read this book with great interest. I found it interesting informative and very well worth the while reading though I would say that most people would find it to acadamic. The nudges are extremely useful for the everyday of most readers. On that basis alone I would highly recommend you listen to The Book.

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  • E
  • 05-10-13

great ideas

What did you like most about Nudge?

simple and practical

How would you have changed the story to make it more enjoyable?

less about government and more about normal daily life and business

Which character – as performed by Sean Pratt – was your favourite?

not an applicable question

Was there a moment in the book that particularly moved you?

the budge about rumble strips to nudge drivers to slow down

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  • Overall
    4 out of 5 stars

engaging and interesting

Didn't think I would enjoy or engage with an audio book with a potentially difficult subject matter..... however I was pleasantly surprised. Nudge is interesting, engaging to listen to and gives key examples of how you can implement the theory it discusses in practice. Recommend.

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Great Book to Listen too

Loved it! Very similar too Misbehaving but Nudge was easier to follow and understand. Recommend.

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