No Filter
The Inside Story of Instagram
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No Filter
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Narrated by:
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Sarah Frier
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Megan Tusing
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By:
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Sarah Frier
About this listen
Brought to you by Penguin.
WINNER OF THE 2020 FT & MCKINSEY BUSINESS BOOK OF THE YEAR
'Deeply researched and highly entertaining.' The Times
'Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk
'Clear-eyed and objective.' New York Times
The extraordinary inside story of how Instagram became the world's most successful app
In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. But it's a story that has never been told - until now.
In No Filter, Bloomberg's Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players - from Instagram's co-founders to super-influencers like Kris Jenner - Frier offers behind-the-scenes glimpses of every moment in the company's life: from its launch, to its unlikely acquisition by Facebook, to its founders' dramatic disputes with their new boss, Mark Zuckerberg.
But this is not just a Silicon Valley story. No Filter explores how Instagram has reshaped global business, creating a new economy of 'influencers' and pioneering a business model that sells an aspirational lifestyle to all of us. And it delves into Instagram's effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online - to the point of warping our perception of reality.
The resulting book connects one company's rise to a global revolution in technology, culture and business. Facebook's decision to buy Instagram was the best investment it ever made. But we're still learning about what it has cost the rest of us.
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What listeners say about No Filter
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story2 out of 5 stars
- BM
- 29-03-21
Number one fan writes love letter to Instagram
An ok story but basically a worshipful narration of the authors beloved app and how wonderful celebrity culture was in promoting it.
The glorification of celebrities like the Kardashians and the negative portrayal of instagram’s contemporary tech apps becomes tiresome as does the deification of instagrams founder. Stick with it, as it is an interesting and well delivered story its just the focus on the fatuous Hollywood crowd and the adoration of the founder that does become a challenge at times.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Victor K
- 19-07-20
Good story of one of the most important apps
Great for an entrepreneur understanding how this social media giant grew and how it had to compromise after been bought out. Good lessons of business to learn from here.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- textlad
- 15-02-22
Super interesting - really enjoyed it
If you want to know the story of Instagram you MUST listen to this.
Such a great story and some good insights into Facebook's business too.
Highly recommended.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Immortals
- 11-02-23
Fascinating
A great story of the birth of Instagram and how it become another tool of manipulation in Meta’s hands.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ryan SMee
- 17-11-21
Absolutely brilliant
A really great insight into Instagram, Facebook and WhatsApp from the view of their founders, staff and competitors. Well worth a listen for techies and non-techies alike
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story3 out of 5 stars
- MB
- 18-04-21
A fine book but not more
The book tells Instagram's story and gives a bit of an insight into Silicon Valley's ecosystem. However, there is not a great deal to be learnt from it and the story itself didn't feel captivating. Had to push myself to finish the book.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Xim
- 03-12-20
amazing #don'tmissit ☺️
wow, I just finished listening to this book and I can only say wow, so will written, such as great journey.
so gripping that almost feels is a novel than a biographical account of a billion dollar empire
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Tayzone
- 17-02-21
An important read
I appreciate this book for communicating my thoughts on 'paper'. I only wish this book would be found in the education systems.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Ash M
- 04-05-20
A fascinating mindset insight
This was a great insight into the people and motivations behind Instagram. I had no problem finishing it, and was generally captivated throughout.
Just after halfway, a lot of discussion goes into influencers and general social media explanations which interest me less personally.
I found the rise of Instagram and the seemingly small world of Silicon Valley a real surprise. The heart that went into it by the founders and the heart taken out by Facebook.
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1 person found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Matthew Willsher
- 19-02-21
Good first and last third
Good first third and last third. Middle rather over does multiple examples of celebrity stories.
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